General Discussion
Related: Editorials & Other Articles, Issue Forums, Alliance Forums, Region Forums"YOU DON'T KNOW WHAT EMBARRASSMENT IS CANADA."
Link to tweet
?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fwww.buzzfeed.com%2Fishmaeldaro%2Ftrudeau-socks
Fritz Walter
(4,291 posts)Molson Coors Brewing Co. joined a host of advertisers getting attention for political messages over Super Bowl weekend but unlike other brands including Budweiser, 84 Lumber and Coca-Cola, Molson didn't make a Super Bowl ad.
Its commercial, which extols the value of multiculturalism, is more than a year old. But last week, as debate raged and legal protests emerged over U.S. President Donald Trump's immigration and refugee ban, people began resurrecting the Molson Canadian ad from June, 2015, and sharing it on social media. "A commercial that is scary relevant now," one caption accompanying the video on Facebook read. "I wish more people understood this over here in the States," a commenter wrote.
The commercial opens with the question, "What makes someone Canadian?" It shows a red beer fridge left in a public square that could only be opened when its voice-recognition software registered people saying "I am Canadian" in six different languages. The campaign launched just before Canada Day and was designed to celebrate the country's diversity. It did well, adding to Molson's market share that July.
The Globe and Mail (That's a newspaper).
pnwmom
(108,990 posts)madaboutharry
(40,218 posts)sweetroxie
(776 posts)with nostalgia for how things used to be or might have been
pressbox69
(2,252 posts)is Canada making fun of my $24 million refrigerator? That's it, I want a wall on their border too!