because it has to start at the local level. Here is how Democratic Presidents did things when I was a young'n.
In the two years after he became president, John F. Kennedy faced no more daunting domestic issue than the tension between African Americans demanding equal treatment under the Constitution and segregationists refusing to end the South's system of apartheid. While Kennedy tried to ease the problem with executive actions that expanded black voting, job opportunities and access to public housing, he consistently refused to put a major civil rights bill before Congress.
He believed that a combination of Southern Democrats and conservative Republicans would defeat any such measure and jeopardize the rest of his legislative agenda, which included a large tax cut, federal aid to elementary and secondary education, and medical insurance for the elderly. His restraint, however, did little to appease Southern legislators, who consistently helped block his other reforms.
When a civil rights crisis erupted in Birmingham, Ala., in the spring of 1963, Kennedy considered shifting ground and pressing for congressional action. In May, as black demonstrators, including many high school and some elementary school children, marched in defiance of a city ban, police and firemen attacked the marchers with police dogs that bit several demonstrators and high-pressure fire hoses that knocked marchers down and tore off their clothes. The TV images, broadcast across the country and around the world, graphically showed out-of-control racists abusing innocent young advocates of equal rights. Kennedy, looking at a picture on the front page of The New York Times of a dog lunging to bite a teenager on the stomach, said that the photo made him sick.
Kennedy concluded that he now had to ask Congress for a major civil rights bill that would offer a comprehensive response to the problem. Kennedy told aides: 'The problem is
there is no other remedy for them . This will give another remedy in law. Therefore, this is the right message. It will remove the to mob action.' On June 11, Kennedy made the decision to give a televised evening speech announcing his civil rights bill proposal.
http://www.historynet.com/president-john-f-kennedys-civil-rights-quandary.htm
For his most important moment since the assassination, President Johnson wore a dark suit and wire-rimmed glasses. He had his hair slicked back in the style of the day. Using a restrained, deliberate voice, he spoke directly into the camera and in a ten-minute message called on the American people to comply with this effort “to eliminate the last vestiges of injustice in our beloved country” and “to close the springs of racial poison.” He then handed out souvenir pens like postpartum cigars, giving a whole handful to Robert Kennedy to take back to his assistants in the Justice Department. The president was also pleased—as he told the crowd surrounding the desk awaiting their pens—that the event occurred on his daughter Luci’s seventeenth birthday and on the ninth anniversary of his 1955 heart attack. 3
His elation did not last. Later that evening, in a mood described by White House aide Bill Moyers as “melancholy,” Johnson predicted that “we just delivered the South to the Republican Party for a long time to come.”4 That remark is one of the most telling (and frequently repeated) statements about race and politics from Johnson’s presidency. Unfortunately, those words were not recorded by any of the electronic equipment at the White House. Several hundred other conversations from that summer and fall, however, were captured by audio recorders, and the material on those once-secret recordings constitute one of the richest and most dramatic sources for exploring the politics of race in the Johnson era.
http://presidentialrecordings.rotunda.upress.virginia.edu/essays?series=CivilRights