http://www.memepolice.com/>>>>snip
What's in a Meme?
Think you're not brainwashed? To some extent, we all are. Your beliefs, no matter what they are, are influenced by a huge array of thoughts and ideas from your fellow humans. If you can use a web browser and reached this site, you've probably encountered thousands of these ideas. A normal mind can't help but be influenced; and is thus at least slightly, somehow, brainwashed. Human societies are based on this principle. You can't avoid it, it's normal and not altogether bad, but you can be aware of it and help control who is doing it.
A potent type of idea for brainwashing is the "meme". For our purposes, a meme is a political concept which takes on a life of it's own. It usually has a succinct name or description, and is easily understood. Here's some examples:
Welfare State
Flip-flopping
Free Market
Eco-terrorist
Feminazi
Each of these expressions could mean a lot of things, but when we see them in the media, we know exactly what they mean. Their wide use creates what George Lakoff calls a frame.
edited for wrong link