Chrysler, Eminem hit rev up city again with latest 'Imported From Detroit' effort - video

[Bozita]

This'll get your feet moving.


Chrysler, Eminem hit rev up city again with latest 'Imported From Detroit' effort
By BRIAN McCOLLUM
12:07 PM, Aug. 2, 2011 |


The morning after the Super Bowl, then-Chrysler chief Olivier Francois urgently summoned his team to his Auburn Hills office.

As emotional praise for the automaker's "Imported From Detroit" ad poured in from around the world, Francois wanted to brainstorm: Where else can we take with this thing?

Where they could take it was a higher plane, and what they conceived that day is at last going public: A stirring gospel version of Eminem's "Lose Yourself," performed by Selected of God choir, will be released Tuesday on iTunes and Amazon. Sale proceeds, including song royalties, will be funneled by Chrysler and Eminem's song publisher to three Detroit nonprofit groups.

The accompanying music video is a sequel of sorts to the Super Bowl ad, which featured Eminem in a Chrysler 200, arriving at the Fox Theatre to find the choir onstage.

more...
http://www.freep.com/article/20110801/ENT04/110801065/Watch-full-video-Chrysler-Eminem-hit-rev-up-city-again-latest-Imported-From-Detroit-effort?odyssey=tab|topnews|text|FRONTPAGE

[erinlough]

1. Wonderful

I have played it over about 10 times. This is very inspiring.

[Brickbat]

2. I fucking love these ads.

K&R.

[fadedrose]

3. I love Marshall....

And I'm 73 (almost)....

[proud patriot]

7. +1

and i'm 42

[ceile]

4. wonderful k&r

[Quiet_Dem_Mom]

5. That version is available on iTunes and proceeds will help local community orgs.

Publishing proceeds from iTunes sales of the single will benefit several local charities, including the Yuinon, a faith-based youth mentorship program; the Abayomi Community Development Corporation, a human services nonprofit organization; and the Robert S. Shumake Scholarship Relays, a track and field competition for high school students.



From The Detroit News: http://detnews.com/article/20110802/ENT04/108020400/Gospel-choir-pumps-up-new-version-of-Eminem’s-‘Lose-Yourself’#ixzz1TtohUgkl

I'm not big on Eminem, but, I can't help it, dammit, I like "Lose Yourself". A lot. Good version by the choir, too!

[riverwalker]

6. a rare breed in the corporate world

A CEO with a heart.

"Francois knows that territory well: As head of the Lancia brand in Europe, he oversaw high-profile awareness campaigns for Tibet and jailed Nobel laureate Aun San Suu Kyi.

"I'm very sensitive to social causes," he said. "I've been consistently thinking there is a way to both promote our brand and cars while humbly helping the world get a little bit better."

[Brickbat]

8. Just bought some "Imported From Detroit" shirts.

Made in USA, HOLLA! Someone's paying attention!

http://www.collection.chrysler.com/dept_prod.asp?dept_id=112