Customer Robin Thomas redeems her ticket for $125 in winnings at the D.C. Lottery’s new truck in Anacostia.
Tapping into the popularity of food trucks, the D.C. Lottery is rolling out its own store on wheels with Tuesday’s debut of the Lucky Lottery mobile unit at Farragut Square.
It’s no coincidence the agency chose the local mobile-meal mecca for its coming-out party. D.C. Lottery hopes to lure the lunchtime crowd that swarms the square with a full line of lottery games, including scratch-off tickets, Powerball, D.C. Fast Play and Mega Millions. The agency is even taking cues from local chow wagons by scheduling appearances at sporting events and street fairs, like the food truck festival Truckeroo.
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In the wake of the recession the District has witnessed a dip in lottery revenue, projected to be $63 million this fiscal year, compared to $70.3 million in 2008. Jurisdictions across the country have posted similar declines, according to David G. Schwartz, director of the University of Nevada’s Center for Gaming Research.
http://www.washingtonpost.com/business/capitalbusiness/dc-lottery-hits-the-road/2011/07/06/gIQASaNN7H_story.html