"Go west" is advice that can keep people occupied.

[Boojatta]

You can always keep going west, circling the Earth any number of times, not bumping up against any largest finite number that imposes a strict theoretical boundary.

If you pursue the goal of going North or pursue the goal of going South, then on the one hand your project is feasible and can be completed, but on the other hand upon completion you will have to find some other project to pursue.