Rand Paul Begins Reserving Primary Ad Time

[ccharles000]

KY ophthalmologist Rand Paul (R) has begun reserving air time in advance of the May 18 SEN primary, according to a source with access to the information.

Paul, the surprisingly strong challenger to establishment favorite Trey Grayson (R), has already reserved $332K of air time in the 6 weeks before the primary. Paul is concentrating on the Louisville and Lexington markets, which make up a combined 57% of the KY market.

Paul has reserved $113K in ads in Louisville, good for 1,187 gross rating points, and $86K in Lexington, adding another 1,156 GRPs. Smaller buys in Paduchah-Cape Girardeau and Bowling Green will cost the campaign about $50K each and account for around 800 GRPs each. Those markets make up about 10% of the state, but they are more GOP-friendly territory.

So far, Paul has outspent Grayson, KY's Sec/State, by a wide margin. Grayson launched his first ad this week, a coal-focused spot with $17K behind it in Lexington and Charleston-Huntington, coal country. Paul has already spent $291K on ads, and a campaign spokesperson said the campaign would match Grayson's Eastern KY buy this week.

http://hotlineoncall.nationaljournal.com/archives/2010/02/rand_paul_begin.php

[tabatha]

1. He is a "scientist"

who does not believe in global warming. Bad.