First Lady Michelle Obama launches Let’s Move
13 February 2010 3,156 views No Comment
America’s move to raise a healthier generation of kids
First Lady Michelle Obama
THE WHITE HOUSE, WASHINGTON – First Lady Michelle Obama today announced an ambitious national goal of solving the challenge of childhood obesity within a generation so that children born today will reach adulthood at a healthy weight and unveiled a nationwide campaign – Let’s Move – to help achieve it.
The Let’s Move campaign will combat the epidemic of childhood obesity through a comprehensive approach that builds on effective strategies, and mobilizes public and private sector resources. Let’s Move will engage every sector impacting the health of children to achieve the national goal, and will provide schools, families and communities simple tools to help kids be more active, eat better, and get healthy.
To support Let’s Move and facilitate and coordinate partnerships with States, communities, and the non-profit and for-profit private sectors, the nation’s leading children’s health foundations have come together to create a new independent foundation – the Partnership for a Healthier America – which will accelerate existing efforts addressing childhood obesity and facilitate new commitments towards the national goal of solving childhood obesity within a generation.
Almost a year ago, Mrs. Obama began a national conversation about the health of America’s children when she broke ground on the White House Kitchen Garden with students from Bancroft Elementary School in Washington, DC. Through the garden, she began a discussion with kids about proper nutrition and the role food plays in living a healthy life. That discussion grew into the Let’s Move campaign announced today.
Over the past three decades, childhood obesity rates in America have tripled, and today, nearly one in three children in America are overweight or obese. One third of all children born in 2000 or later will suffer from diabetes at some point in their lives; many others will face chronic obesity-related health problems like heart disease, high blood pressure, cancer, and asthma. A recent study put the health care costs of obesity- related diseases at $147 billion per year. This epidemic also impacts the nation’s security, as obesity is now one of the most common disqualifi ers for military service.
“The physical and emotional health of an entire generation and the economic health and security of our nation is at stake,” said Mrs. Obama. “This isn’t the kind of problem that can be solved overnight, but with everyone working together, it can be solved. So, let’s move.”
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