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RW radio station WXKS with Beck, Hannity, Limbaugh bombing in Boston.

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edbermac Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-09-10 10:44 AM
Original message
RW radio station WXKS with Beck, Hannity, Limbaugh bombing in Boston.
Boston’s new conservative talk radio station WXKS-AM (1200) boasts a heavyweight lineup of right-wing yakkers - Glenn Beck, Sean Hannity and Rush Limbaugh - but it’s tanking in the ratings battle after nine months on the air.

The latest radio ratings put WXKS - better known as “Rush Radio” - in 45th place in November with a mere 0.2 share of the key 25- to 54-year-old listener demographic. The Clear Channel-owned station fared better last November when it was still playing Spanish music, coming in at 34th place with a 0.4 share.

WXKS program director Bill George defended the talk station, saying it’s going to take time to build up listenership. “We fully expected that it would take some time to build an audience in a very competitive talk landscape,” said George. “We have seen spikes and drops, but we are very confident in the lineup and the long-term success of the radio station.”

The station flipped to a news talk format in March, stealing the syndicated Limbaugh from rival WRKO-AM (680) and tapping former ’RKO host Jeff Katz to helm its morning drive-show.

WXKS was in 31st place with a 0.6 share in April among 25- to 54-year-olds - the group targeted by advertisers. But it has gone downhill from there. Even Limbaugh is falling flat.

The conservative talkmeister, who is heard from noon to 3 p.m., was in 31st place with a 0.5 share in November - far behind the station’s talk radio competitors.

http://www.bostonherald.com/business/media/view/20101209right-wing_radio_wrong_for_hub_even_rush_limbaugh_cant_save_wxks_ratings/srvc=home&position=6

And the Herald is a Murdoch paper, funny that they'd play this story up. :rofl:
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wilt the stilt Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-09-10 11:37 AM
Response to Original message
1. It's amazing what education does n/t
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SpiralHawk Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-09-10 12:13 PM
Response to Reply #1
5. + 1,000
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MrsCorleone Donating Member (844 posts) Send PM | Profile | Ignore Thu Dec-09-10 11:53 AM
Response to Original message
2. Here's a simple solution to WXKS' ratings problems:
Switch to Stephanie Miller, Randi Rhodes, Sam Sedar, etc.

There, problem solved.
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subterranean Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-09-10 12:07 PM
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3. One of Seattle's conservative talk radio stations changed formats recently
It's now an oldies music station. :)
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Erose999 Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-09-10 12:19 PM
Response to Reply #3
6. In Atlanta its going the other way. We've lost one rock station and one popular "urban" station to

RW hate radio.

Even the morning drive jocks (AKA "The Regular Guys") at leading the AOR station are hateful RW bigots.
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Taverner Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Dec-09-10 12:12 PM
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4. That's because if they go Right in Boston, they go Church
And by going church, of course that means the "one true church," ya know...
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