They are not "new" just their classification as a hate group. Good to see them called what they are!
http://splcenter.org/get-informed/intelligence-report/browse-all-issues/2010/winter/the-hard-liners18 Anti-Gay Groups and Their Propaganda
Even as some well-known anti-gay groups like Focus on the Family moderate their views, a hard core of smaller groups, most of them religiously motivated, have continued to pump out demonizing propaganda aimed at homosexuals and other sexual minorities. These groups’ influence reaches far beyond what their size would suggest, because the “facts” they disseminate about homosexuality are often amplified by certain politicians, other groups and even news organizations. Of the 18 groups profiled below, the Southern Poverty Law Center (SPLC) will be listing 13 next year as hate groups (eight were previously listed), reflecting further research into their views; those are each marked with an asterisk. Generally, the SPLC’s listings of these groups is based on their propagation of known falsehoods — claims about LGBT people that have been thoroughly discredited by scientific authorities — and repeated, groundless name-calling. Viewing homosexuality as unbiblical does not qualify organizations for listing as hate groups.
*Abiding Truth Ministries - Springfield, Mass.
*American Family Association
*Americans for Truth About Homosexuality
*American Vision
*Chalcedon Foundation
Christian Anti-Defamation Commission Vista, Calif.
Concerned Women for America Washington, D.C.
Coral Ridge Ministries Fort Lauderdale, Fla.
*Dove World Outreach Center Gainesville, Fla.
*Faithful Word Baptist Church Tempe, Ariz.
*Family Research Council Washington, D.C.
*Family Research Institute Colorado Springs, Colo.
*Heterosexuals Organized for a Moral Environment Downers Grove, Ill
*Illinois Family Institute Carol Stream, Ill.
Liberty Counsel Orlando, Fla.
*MassResistance
National Organization for Marriage Princeton, N.J.
*Traditional Values Coalition Anaheim, Calif.