Submitted by BuzzFlash on Mon, 07/19/2010 - 7:42am. Guest Commentary
ED TUBBS FOR BUZZFLASH
The tactics Fox News employs to subscribe to some pretense of legitimacy in the 'news' it reports (and that you get to decide) is fairly straight forward. First, Fox and Friends, while not overtly claiming to be news delivery, but opinion and entertainment, will have a 'guest' or host make an assertion, and then Fox News (It's important to bear in mind the difference in the program titles; 'Friends' vs 'News.') will later report that "'sources' have reported that . . ."
The reasons it can get away with this despicable enterprise draw from a few basic exigencies. One, the corporation is highly attuned to the sad circumstance that, to one degree or another, all of us engage feelings of Schadenfreude; taking pleasure in the misfortunes of others; the private, personal delight behind the "he got his" syndrome. The corporation is also keenly aware of the just below the surface (and the just plain overt) racism that yet plagues much of our society, and that that segment (most particularly conservatives) is not only prepared to believe anything negative about the target of its bigotry that will tend to support that bigoted premise, but that seeks out such support, regardless of the outrageousness of the facts or source. Next, exactly as with ABC, CBS, and NBC, Murdoch's corporation knows that Americans, by and large, are just too damned busy to fact check every allegation it issues.
News Corp knows that something's gonna stick. It's the same 'Big Lie' strategy that employs the three truths I just outlined, and that worked so well in Germany.
Is there anything that can be done to counter the efforts by News Corp?
We cannot stop it. After all, they are "just reporting" what they've heard. And until each of us is individually prepared to actively confront our Fox News watching relatives, friends, and associates, actually call them out, let them know in terms certain that we regard them as too stupid, too racist, too grossly ignorant for our company, much like those who counsel the alcoholic that "just one drink isn't going to hurt", we are enablers of the stupidity, the racism, the ignorance.
We have no control over what Fox does. But we have absolute control over how we conduct our own lives. That fact, however, is a source of responsibility that I see too infrequently borne by Americans. Pissing and moaning the victimhood role, shamefully, wears so much easier on our collective shoulders. Contrary to the saw that the truth will set anyone free, the truth, once its seen and accepted as such, can make of mess of our ability to believe what's so much easier to believe. It also coerces the bearing of moral obligations we'd rather not be bothered by.
http://blog.buzzflash.com/contributors/3837