So, will "make it right" be the new "don't mess with TX" as advertising slogan?!1

[UTUSN]

Looks like BP has branched out from the CEO with the commercials, on to a new batch with a "Louisiana native" saying he volunteered to be in charge of the claims and, yes, he and the rest of BP will "make it right."

Those 3 words certainly hit the right tone, like Shrub's flying monkeys who focused on using words like "heart" and "reform" and LUNTZ performing his mad scientist focus groups on WORDS to use.

What ad agency came up with it, and for how much?

It's like when Shrub took over the don't-mess-with-TX deal from the state's anti-litter campaign, heading off what he knew so well, how ATWATER "messed with Massachusetts" in '88, and our CRACK MEDIA immediately swooned over what a STRAIGHT SHOOTER Shrub was, so manly and all. So they never followed up on all the data Molly IVINS had handed them on a silver platter, about what a wimp-ass little bully Shrub was, hiding his lifetime of failure with an empty title of "governor" in a Weak Governor state system, toadying for his fatcats and eviscerating oversight regulations on them, obsessed with both eclipsing and avenging his Poppy.

IIRC, the Tim McCLURE dude who "created" the don't-mess-with-TX said in a radio interview that he is/was a Dem, but he wasn't complaining at Shrub's having appropriating his word lick.


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http://en.wikipedia.org/wiki/Don't_Mess_with_Texas

Don't Mess with Texas

The phrase Don’t Mess with Texas is a trademark of the Texas Department of Transportation, and is part of a statewide advertising campaign, started in 1986, to reduce littering on Texas roadways. The slogan was created by the Austin-based advertising agency GSD&M, which handled the campaign until 1998. Since this date, the campaign has been managed by Austin based EnviroMedia Social Marketing. It has since garnered national attention. ....

More than its immediate success at reducing litter, however, the slogan became a Texas cultural phenomenon and the slogan has been appropriated by the citizens of Texas for general use. Though it appears on countless items of tourist souvenirs, the phrase is actually a federally registered trademark; the department has tried at times to enforce its trademark rights, with limited success. The slogan is a frequently cited example of Texan cultural elitism.

Twenty years after its introduction, the success and popularity of "Don’t Mess with Texas" has earned it a spot among the best advertising slogans ever. "Don’t Mess with Texas" has been awarded a plaque on the Madison Avenue Walk of Fame and a place in the Advertising Hall of Fame, a distinction given to only two slogans annually.<2> ....

The media campaign, created in 1985, premiered its first television advertisement, featuring Stevie Ray Vaughan, at the 50th Annual Cotton Bowl Classic on January 1, 1986. Since then, numerous musicians, athletes, celebrities and other famous Texans have appeared in "Don't Mess with Texas" radio and television public service announcements, including: ....

^ Tim McClure and Roy Spence, Don’t Mess with Texas: The Story Behind the Legend, Idea City Press, 2006, 15.

http://www.amazon.com/Dont-Mess-Texas-Behind-Legend/dp/0972282513
Tim McClure is a brand architect, author, filmmaker, and legend builder. He is one of the founders of GSD&M, one of America's most successful advertising agencies. He is also the creator of the legendary "Don't Mess With Texas" slogan and antilitter campaign.
Roy Spence is also a founder of GSD&M. He has been profiled in USA Today, recognized as an "Agency Innovator" by Advertising Age, and named "Adman of the Century" by Texas Monthly magazine.

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