By Noah Shachtman June 7, 2010 | 2:31 pm | Categories: Mercs
The company formerly known as Blackwater has tried, with only limited success, to shed its tainted name. So now, “Xe Services LLC” is embracing the Blackwater brand, and opening a series of retail stores under the infamous guns-for-hire moniker.
At the Blackwater Pro Shops in Fayetteville, North Carolina and Salem, Connecticut, you can “purchase clothing and equipment emblazoned with the logo,” the Solider Systems blog explains. ”If that doesn’t get your blood pumping you can also try out your new firearms at their indoor range.”
There’s already an online store selling all sorts of swag — from a “BW Cosmopolitan Pilsner Glass” to a rifle. Maybe they’ll get really smart and leverage the awesome logos that Danger Room readers designed for ‘em a few years back.
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http://www.wired.com/dangerroom/2010/06/retail-guns-for-hire-blackwater-opens-storefronts/