'Gulf Oil' Brand to expand nationwide- 2010 ironic timing?

[tomm2thumbs]

March 14, 2010 - FRAMINGHAM, Mass. -- Two months since acquiring all rights to market the Gulf brand throughout the entire United States and its territories, Gulf Oil L.P. last week inked it first official deal with a petroleum distributor outside its former 11-state region in the Northeast, and company executives say many more agreements are on the way.

"We suspected there was a huge appetite for the Gulf mark to be introduced outside the Northeast. But in a million years, we didn't realize the overwhelming response we would receive," Rick Dery, chief marketing officer for Gulf, a subsidiary of convenience store chain Cumberland Farms Inc., told CSNews Online. "There is a lot of nostalgia around the Gulf brand, and we're creating something new and exciting that builds upon that legacy."

As previously reported, Gulf-branded gasoline in the continental U.S. was only available in an 11-state region in the Northeast through a previous licensing agreement between Gulf Oil L.P.'s parent company and Chevron U.S.A. Inc. In late 2009, when Chevron decided to pull out of 10 mid-Atlantic markets, the pieces fell into place for Gulf to revamp its agreement with the California-based oil company. On Jan. 12, Gulf acquired all title and interests to the Gulf brand, enabling the company to expand its use of the Gulf brand throughout the U.S. for the first time in 20 years.


article:
http://www.csnews.com/csn/search/article_display.jsp?vnu_content_id=1004075051

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[AndyA]

1. Gulf used to be in Tulsa in the sixties and seventies.

We had a full-service station about a mile away, and the guy who owned it was great. His name was Sam, and he would come to the house to do minor repairs, always had a loaner available if he needed the car for longer than an hour or two, and stood behind his work.

I remember being late for school one morning, and my car had sat out overnight. The windows were iced over, and I cleared the windshield and part of the rear window before leaving. I needed gas, so I stopped to fill up, and Sam and one of his mechanics came out and finished scraping my windows for me, reminding me it wasn't safe to drive a car you couldn't see out of.

I miss those independent, full-service stations. Because of that one man, Gulf will always be a good memory for me. I don't know about the current company, but if they're going to expand, it would sure be nice to see them do something different from other oil companies.

[FBI_Un_Sub]

2. We had an independent gulf station

in Pittsburgh -- corner of Forbes and Murray -- full service, competent service, friendly service.

[undeterred]

3. You just pull up to the Gulf of Mexico and pump it into your car.