Beck still getting only Small Market Advertisers

[RamboLiberal]

Four months after major advertisers abandoned Fox News Channel's "Glenn Beck" show -- as a result of Beck's calling President Obama a "racist" -- the network has seen little change in marketers' media strategy toward the controversial program.

Beck's ratings pull in hefty daytime audiences -- 2.8 million viewers -- and the show retains middle and small-level daytime advertisers, according to media executives.

There is still no sign of top-drawer, higher-valued daytime TV advertisers, such as Procter & Gamble, Geico, Clorox, UPS Stores and Progressive Insurance. Their ads had previously appeared on the program.

A recent late November airing of "Glenn Beck" offered advertisers pushing gold and silver financial investments and services, older-skewing products and fringe nutritional products.

These include Lifestyle Lift (chin lift); an AARP Medicare product; and retirement homes, such as the TimeSharesOnly and The Villages in Florida -- the latter a community that Beck has done some extra promotional work around. Other advertisers include Extenze, that notorious male enhancement supplement; TaxMasters; gold-seller, Goldline International; The Wall Street Journal (which is owned by News Corp., the owner of Fox News); silver-seller Investment Rarities; Lifelock.com; auto service insurer USfidelis; and the kitchen product, The 'Ove' Glove.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=118081

[Lyric]

1. "And it was owned by a little old lady who only drove it on Sundays!"

[slampoet]

2. Small minds, small markets,........small wonder.

[Horse with no Name]

3. You can't believe this

they do the wink-wink-nod-nod, we aren't advertising on Beck....but they ARE advertising on Faux.
Same pockets.

[HopeHoops]

4. Even the penis enlargement company is only advertising "penis improvements" now.

He's a drain on FOX - I hope they keep him.