Colbert Goes for Gold, Sponsors US Speedskating

[Hell Hath No Fury]

Of the many countries participating at the Vancouver Olympics, add Colbert Nation to the list.

On Monday's "The Colbert Report," Stephen Colbert announced his show has become the primary sponsor of the U.S. Speedskating team. The team's largest annual cash sponsor, DSB Bank NV, left the team in the lurch after it declared bankruptcy in October.

The name "Colbert Nation" — the catchall for the legion of ardent fans of the satirical Comedy Central program — will be emblazoned on the team's uniforms.

"On their enormous, billboard thighs, it will say, 'Colbert Nation,'" Colbert said in an interview before Monday evening's taping. "Be looking for that logo as it comes around the final turn. It will be easy to see because it will be in first place."

Speedskating has produced some of the most iconic figures in U.S. Olympic history, from Eric Heiden to Dan Jansen and Bonnie Blair. In all, Americans have claimed 75 medals — 32 of them gold — on the traditional long track oval and the wild-and-wooly short track rink. In Vancouver, Shani Davis, Chad Hedrick and short track star Apolo Anton Ohno will all be vying for

"I personally love Comedy Central + The Colbert Report," Ohno said in an e-mail to The Associated Press. "Any attention the sport can get is going to be beneficial. I'd like to see how creative they can get! I'm game to do a skit about it :-)"


http://abcnews.go.com/Sports/wireStory?id=8980871

Way to go Stephen and The Colbert Nation! He is going to have sooo much fun with this -- and skating will get a great platform to showcase itself.

[Ian David]

1. Eventually, I hope Stephen Colbert buys an NFL team. n/t

[joeybee12]

2. St Louis Rams?

Ah, that would be sweet...it would have Limpballs fuming til time ended!

[Ian David]

3. That would be teh awesome! n/t