Only $25,000...
...but even in financially challenging times, there’s a place for fantasy, especially during the holiday season This undated image made available by Neiman Marcus via PRNewsFoto, Newscom, customized Cupcake Cars are shown. The $25,000 cars are made of fabric, wood and sheet metal and powered by a 24-volt electric motor.
Brady White as Santa Claus drives a Customized Cupcake Car with Lisa Pongrace, and Greg Solberg, rear, at the unveiling of luxury retailer Neiman Marcus' Christmas Book Tuesday, Oct. 6, 2009, in Dallas. The cars are powered by a 24-volt electric motor and cost $25K.
Neiman Marcus unveils luxury Christmas book gifts
12:12 PM CDT on Tuesday, October 6, 2009
By MARIA HALKIAS / The Dallas Morning News
mhalkias@dallasnews.com
A cupcake-shaped electric car for kids, the world’s fastest electric motorcycle and dinner with some of today’s bestselling authors are just a few of the fantasy gifts for sale in Neiman Marcus’ 2009 Christmas book.
Dallas-based Neiman Marcus made a conscious effort to offer more affordable options while not disappointing loyal luxury shoppers as it unveiled its Christmas Book at the Dallas Contemporary on Tuesday.
“There was a lot of speculation whether we would have fantasy gifts this year, but even in financially challenging times, there’s a place for fantasy, especially during the holiday season,” said Gerald Barnes, chief executive officer of Neiman Marcus Direct, the retailer’s catalog and Internet division.
Among this year’s offerings are a customized Cupcake Car for kids that costs $25,000 and reaches top speeds of 7 miles per hour. For adults, there’s a 2010 Jaguar XJL super-charged sedan, priced at $105,000. Neiman Marcus customers will be the first to be able to purchase the vehicle, which comes with a 5-piece set of luggage that matches its leather interior.
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