Serena Williams takes aim at "Mother Nature" in Tampax ad

[undeterred]

Serena Williams' new Tampax ad eerily reminiscent of her U.S. Open outburst
BY Matt Marrone DAILY NEWS SPORTS WRITER Thursday, September 24th 2009

First she went after a U.S. Open lineswoman, now Serena Williams is taking aim at Mother Nature.

In a new ad campaign for Tampax's Pearl tampons, the tennis star uses her, um, "take-this-ball-and-shove-it" attitude to "Slam Mother Nature" - firing a forehand shot at the fictional character as she arrives with her "Monthly Gift."

The print advertisment - which will launch next month in teen magazines and women's lifestyle publications, along with a series of online videos, reads: "Serena Williams isn't about to let Mother Nature's Monthly Gift ruin her game." Williams' approach in the ad is eerily similar to the way she tried to stop a bad call from ruining her game in Flushing earlier this month, when she screamed at a line judge, "I swear to God, I'll f --- take this ball and shove it down your f --- throat" after she was called for a phantom foot fault.

The subsequent code violation for her tirade came on match point, resulting in a loss to eventual champion Kim Clijsters - and a public relations nightmare for the defending U.S. Open champ.

http://www.nydailynews.com/sports/more_sports/2009/09/24/2009-09-24_tampax_ad.html



:banghead:

I'll take those tampons and shove 'em down your effing throat!"

[cali]

1. With or without Williams, I detest those ads.

[pitohui]

2. so it was all a publicity stunt?

sigh...i thought she was a little more genuine than that

[joeybee12]

3. That's certainly not how I picture Mother Nature...

...more like those Imperial Margarine Commercials of the 1970's. People will see this and say, WTF? Get ready for another PR nightmare.

[csziggy]

13. Chiffon Margarine, not Imperial

http://www.youtube.com/watch?v=LLrTPrp-fW8

I always thought she was still too "fairy godmother" to be Mother Nature, but she was a damned sigh better than the Stepford wife looking one in the Tampax ads.

The ones that infuriate me are the ones that say "Have a happy period!" Yeah, right. That HAD to have been written by an unmarried man with no women in his life. If he really knew any woman he'd have known how asinine that comment is.

[undeterred]

4. I think the ads were in the works before the "incident"

but it certainly adds emphasis. These ads are going to be in magazines for teenaged girls.

[AspenRose]

5. Um....okay....

:wtf:

[meegbear]

6. Both awesome AND tasteless ...

:thumbsup:

[gizmonic]

7. I hate euphemisms for menstruation...

Monthly gift, Aunt Flo, etc, etc, etc... They make me cringe :mad:

:wtf:

[tammywammy]

8. I call it Shark Week

lol

[Gwendolyn]

9. Bwahahaha... I'm going to have to use that!

:D

[gizmonic]

10. ewwwww!

:rofl:

[MiniMe]

12. I've called myself shark bait before

Sorry, TMI

[tammywammy]

16. lol

I got it from a friend that calls it Shark Week. I have to say, I was confused when she was cheering Shark Week a couple of months ago....turns out it was Discovery's Shark Week on tv. lol

[11 Bravo]

11. Serena said, "I'm going to take this fucking tampax and shove it up my fucking ...

No, wait, that would just be wrong.

[KittyWampus]

14. this leaves her wide open for lampooning.

[Cali_Democrat]

15. I love Serena!

You go girl!