"The Patriot Act" , "Clear Skies Initiative", "The Healthy Forests Act'
Slogans attached to legislation that was anything BUT what the slogan proclaimed, but the marketing worked. How has Health Care reform been marketed so far? "Health Care Reform" doesn't have a very snappy ring to it and doesn't mobilize the people to get behind it. If you were to "brand" Health Care Reform that included a Public Option, what would you title it?
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