36 - And Climbing?

[lame54]

http://mediamatters.org/blog/200908240127

ColorofChange.org: 36 companies have now dropped ads from Beck
August 24, 2009 6:26 pm ET by Media Matters staff

From an August 24 ColorofChange.org press release:

Facing increased pressure from ColorOfChange.org members, 16 new companies have pledged not to run additional ads on Fox News Channel's Glenn Beck Program. Thirty-six companies have now committed not to support Beck's show since ColorOfChange.org launched its campaign three weeks ago.

The defections come as ColorOfChange.org members mobilized last week against corporations who still refused to pull their ads from Glenn Beck by placing thousands of phone calls to company executives. By the end of the week, three of these companies - Clorox, Lowe's and Sprint - had pledged not to run additional ads; Red Lobster and Vonage have not yet responded.

The new companies distancing themselves from Beck include Airware Inc. (makers of Brez anti-snoring aids), Ancestry.com, AT&T, Blaine Labs Inc., Campbell Soup Company, Clorox, Ditech, The Elations Company, Experian (creator of FreeCreditReport.com), Farmers Insurance Group, Johnson & Johnson (makers of Tylenol), Lowe's, NutriSystem, Sprint, The UPS Store and Verizon Wireless. They join twenty other companies who previously pledged not to run additional ads on Glenn Beck. The moves come after the Fox News Channel host called President Obama a "racist" who "has a deep-seated hatred for white people" during an appearance on Fox & Friends.

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So who’s still advertising on Beck? His August 25 advertisers were…
August 25, 2009 7:30 pm ET by Matt Gertz

Media Matters for America noted yesterday that thirty-six companies had reportedly said they will no longer run ads on Glenn Beck's Fox News show. After we posted yesterday’s advertisers, one of them, Bank of America, contacted us saying that those ads had run on the program “in error.”

Media Matters for America has compiled a list of companies that ran ads on Glenn Beck this evening (August 25) in the order they appeared:

Wall Street Journal
Zero Technologies
Rosland Capital
Superior Gold Group
Pulaski & Middleman
Lear Capital (gold)
Applebees
Flemming & Associates LLP
Citrix (GoToMeeting)
Ameritrade
Binder & Binder
Liberty Medical
Smart Balance Inc.
Closing.com
Superior Gold Group
Loan Modification Help Line
IRSTaxAgreements.com
National Express Inc. (Water Jet Power Washer)
SERVEPRO (http://www.servpro.com/)

[lame54]

1. .

[Pab Sungenis]

2. A few of those are "Per Inquiry" advertisers

Most notably the Load Modification Help Line and IRSTaxAgreements.com. National Express Inc. may be as well. They're advertisers that only pay when people actually call (they use a different number or extension for each station/network) and buy the product.

Those are what stations and networks usually use to fill unsold ad space. That they're running in a highly rated (supposedly) show like Beck on a highly rated (supposedly) network is very telling.

And for Fox's brag that the advertisers are still on Fox just moving their buys out of Beck, they know as well as I that every avail they have to give to one of these sponsors on a different show is one more avail they can't sell to someone else. It's affecting their bottom line whether or not they want to admit it.

[lame54]

3. thanks for the info

[Kaleko]

4. Kick to keep up the pressure even on a day of mourning.