State considers dropping ban on happy hour ads
PORTLAND, Ore. – The state of Oregon is looking at loosening the rules on how and when bars can advertise their happy hours.
Happy hour in Oregon is legal but advertising it is not. Bar owners said the ban hurts them especially in the current economic environment. They said they need all the help they can get, and the Oregon Liquor Control Commission agrees: It is considering dropping a two-decade old ban on ads for discounted drinks.
The reason? The OLCC regulatory director, Linda Ignowski, said the ban is difficult to enforce, evidenced by looking at the Internet.
“Practically every Web site you go to will have a happy hour,” said Ignowski. “That's advertising outside the premises. Blogs Facebooks, how do we control that? It’s time to question where that’s valid anymore.”
“If the rule is unenforceable or somehow outdated, we're in favor of looking at the rule,” said Pete Schulberg of Oregon Partnership.
But with that said, he said the OLCC needs to consider that the ban is to prevent binge drinking.
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