From Greenpeace Kimberly-Clark blog, the nearly 5 year campaign is over:
Case closed! A look back at the Kleercut campaignFirst and foremost, a big "thank you" to Kimberly-Clark, the world's largest manufacturer of tissue paper products and the proud owner of a new fiber procurement policy. We pledge to work cooperatively to help implement that policy.Hey Proctor & Gamble (maker of Charmin and Bounty) and Georgia Pacific (maker of Angel Soft and Brawny), you reading this?
Lest I forget: Thank Kimberly-Clark now for helping protect the world's ancient forests!
K-C's new policy
No over-the-top celebration here (kind of promised not to) — but folks here are feeling very good indeed. Here’s the deal:
* Kimberly-Clark now has a goal of obtaining 100 percent of the wood fiber for its products — including its flagship brand, Kleenex — from environmentally responsible sources (that means recycled or FSC).
* By the end of 2011, the company will get out of the Boreal Forest and only buy pulp that is Forest Stewardship Council (FSC) -certified.
* The policy pledges to protect the integrity of High Conservation Value Forests and will keep Kimberly-Clark and its suppliers out of Endangered Forests. Today is definitely a day for celebrating the new protections provided to our world’s ancient forests by the world’s biggest tissue makers. The Kleercut campaign was what we call a “market campaign,” so I thought it would be interesting to look back on the strategies and tactics that made today’s victory for ancient forests possible.
(snip)
What we're stopping: Destruction of the BorealMost of the destruction in the Boreal is taking place in the southern frontier, which is also where the most productive wildlife habitats are. In these areas, over 90% of the forest is being clearcut, with individual cuts sometimes extending over 24,000 acres. These are some of the largest clearcuts in the world. Point is, the place is important and it’s getting trashed.
In Canada, Greenpeace focused on documenting the ongoing history of massive forest destruction and the social unrest left in the wake of the logging industry. Once the playing field is documented (i.e. the physical and social mapping stuff), we begin the painstaking task of documenting the chain-of-custody – the often lengthy and convoluted pathway that forest products travel from the stump to the store shelf. Along the way, economic value is “added” through various processing points, which obviously differ if the tree is destined for a 2x4 or toilet paper. Yes, Virginia -- toilet paper and tissues are still commonly made of 100% virgin fiber, from ancient forests and old-growth trees.
Anyway, we traced fiber from these highly destructive logging companies to end-customers all over the world, including — you guessed it — Kimberly-Clark, the makers of Kleenex.
Our first face-to-face with K-CAs we do, Greenpeace sent letters requesting a face-to-face meeting with large customers to present our facts. There are plenty of examples where corporations react responsibly once the information is on the table. Let’s be honest: A lot of companies are huge, even transnational, and (until recently) it is understandable that top management may be blissfully unaware of the procurement consequences made at lower levels. Some guy in middle management in a windowless office may have no idea that his purchasing contracts can taint the reputation of their company or for that matter may not even care that the implications can have huge impacts on critically endangered ecosystems. “I just work here, don’t bother me.”
More:
http://members.greenpeace.org/blog/greenpeaceusa_blog/2009/08/05/case_closed_a_look_back_at_the_kleercut_____________________________________________________________________
Congratulations to Greenpeace! They stayed on KC and made a change. On a personal note, my wife was twice arrested during Greenpeace actions against Kimberly Clark.:woohoo: :woohoo: :woohoo:
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