Some of Don Imus' sponsors are pulling their advertisements

[NNN0LHI]

http://www.washingtonpost.com/wp-dyn/content/article/2007/04/10/AR2007041001049.html

Some advertisers skittish over Imus scandal

By Sue Zeidler
Reuters
Tuesday, April 10, 2007; 5:01 PM

LOS ANGELES (Reuters) - Some of Don Imus' sponsors are pulling their advertisements due to the furor surrounding the shock jock's on-air racial slurs about the Rutgers University women's basketball team, said an executive for a leading media-buying agency on Tuesday.

"He's put himself in a tenuous position. Clients have asked us to pull their advertising because it's controversial and offensive," said Dennis McGuire, vice president and regional broadcast director for Carat USA, a media-buying agency, which manages over $6 billion in U.S. billings.

He declined to name the clients involved.

[bluerum]

1. Money talks. Imus walks. eom

[JuniperLea]

2. Beat me to it!

Perfect!

:)

[Madspirit]

3. The Lesson Would Be...

Actions have consequences. Excellent.
Lee

[Rabrrrrrr]

4. Also that corporate money, not intrinsic value, ultimately decides what's on the air and what isn't.

Also a scary proposition.

[bluerum]

8. Yes - but I suspect that some corporate sponsers have daughters in

school, perhaps even on the Rutgers womens basketball team, and that they feel they just don't want to be paying some dried up has been shock jock to be insult their children.

[speedoo]

5. This is one of the ways capitalism and free enterprise are supposed to work.

The public furor is out of GE's control, and now they will suffer the consequences. No lobbyist, congresscritter, or rethug in DC can do a thing about it.

Nice.

[orwell]

6. Ummm...

...hasn't Imanass been...uh...'controversial' for years?

What changed?

[bluerum]

10. Imus has sucked for years. Not sure how he lasted this long. eom

[Melynn]

27. I tried listening to Imus years ago - couldn't stand him

I didn't know his politics and still don't know his politics. I thought he was just bad radio personality.

I think the only reason MSNBC didn't fire him is because his morning show is a money maker for the network. That will change if sponsors start to pull out of his program.

He's done. He's gone. Good riddance.

[displacedtexan]

11. He attacked people who have no voice this time. Staples & Bigelow Tea have dropped their ads.

And I just heard that Cal Ripkin has refused to appear on
Imus' show.

[malaise]

14. He messed with Rutgers ladies

http://www.president.rutgers.edu/letter_040907.shtml

[AlCzervik]

21. the temperature.

[juno jones]

7. Hmmmm

I wonder who-all they do advertising for and which outlets they sell it to? I have tried calling individual sponsors and am usually rebuffed by some glib "We just sell blocks of ads, we don't choose when they are aired or on which shows they are placed" shit. Perhaps more pressure put on advertising middlemen like Carat might be a good place to get more leverage.

[INdemo]

9. Rightfully so......But did any sponsors pull ads on Rush

Slimebaugh's show after many of his racial comments or other offending statements about Michael J. Fox? No...

[AuntPatsy]

16. I agree they should have and still should, obviously some have

more clout or is it cover?

[katsy]

12. Money talks okay...

And I hope the young women on the team sue his ass off for slander.

[madokie]

20. I'm with you on that

[malaise]

13. Rutgers has power

Imus messed with the wrong black women.

[senseandsensibility]

15. Capitalism at work

But somehow the capitalists don't seem to like this kind of capitalism. Weird, huh?

[KoKo]

17. I heard "Staples" and I was cooking so didn't catch the other one...n/t

[etherealtruth]

18. Good n/t

[DainBramaged]

19. We'll wait and see. When he gets back we'll know for sure

Of course he declined to name the clients involved. He is only a media buyer, not the client or the agency representing the accounts.

[Solly Mack]

22. Proctor and Gamble pulled theirs, I believe KO said

If I heard correctly

[DemReadingDU]

25. I heard P&G, also Staples. But

Think about Imus from a different angle...he wants the troops home, he is quite vocal about ending the war.

Doesn't anyone else wonder who might be behind the money machine trying to silence Imus, to silence the anti-war critic?

Sponsors, Proctor & Gamble, are pulling their ads, another way to silence the anti-war critic's show.

[City Lights]

23. I wonder if these sponsors will pull their ads from all controversial/offensive

programming. Why limit it to just Imus? Rusty Limbdick, Billo, Sean, et al., should suffer the same fate, IMHO.

[DemReadingDU]

26. Just the anti-war critics

see my reply #25
http://www.democraticunderground.com/discuss/duboard.php?az=show_mesg&forum=389&topic_id=621428&mesg_id=622520

[Raine]

24. Sponsers are wimps

they only pull ads when they get scared. If they had any real morals they wouldn't wait till there is outrage. These corporations make me want to :puke: