Discovery launching Green Channel

[Scriptor Ignotus]

this was probably posted already but I couldn't find it..

http://www.broadcastingcable.com/article/CA6431001.html

Discovery is turning its Home channel into a new cable network about living green.

As part of a more than $50 million eco-focused initiative called PlanetGreen, the company will rebrand the Discovery Home Channel in 2008 as a network about how to lead an environmentally conscious life. Discovery is expected to announce PlanetGreen at its upfront presentation to advertisers in New York on Thursday.

The company is pledging to devote $50 million to new programming for the yet-unnamed network, available in about 50 million homes, as well as for online resources, like a social networking arena and Web videos, and shows for its other 13 U.S. cable networks.

Discovery is also committing to making its own Silver Spring, MD headquarters "green" by turning the building carbon-neutral, hosting a conference to showcase eco-innovations and starting an advisory board of scientists and researchers to support the program.

/snip

[NoodleBoy]

1. awesome-- I hate the discovery home channel

[jwirr]

2. How do we get this - the regular Discovery Channel?

[Scriptor Ignotus]

4. not sure who your cable provider is

but for Time Warner its on there somewhere. Search around Discovery.com and I'll bet you can find more info.

[Botany]

3. Good on them

:bounce: