Again, 2007 was when Nutro was purchased by Mars Corporation. The writer was thinking of dog food, but obviously cat food is under the same pressure:
Last week Nutro was purchased by Mars. Owners of Pedigree and Kal Kan. This was very bad news to all of us purists who think that Pedigree would make fine pig food but lacks the integrity to provide our beloved canine friends with real quality dog food. Many of you would consider this blasphemy, speaking so poorly of a company that spends more money on marketing (“Dogs Rule”) than for research and development. It certainly shows in their product.
If you look at past history this sale is truly shocking to anyone feeding a Nutro product. Look what happened when Colgate Palmolive purchased the thriving R and D driven pet food Science Diet. In the day, Science Diet did all of the leg work to develop a quality dog food and other companies just copied them. Now due to a terrible reputation you would have trouble finding a bag of Science Diet in your neighborhood. How about when Proctor and Gable purchased Iams and Eukanuba. This was actually a dog food I fed my own dogs for years. I remember opening a bag of Iams Mini Chunks and salivating. Now you open a bag of Iams and it smells like cardboard. P and G took a premium dog food named Eukanuba and turned it into a shelf space devouring line of ridiculous “large breed”, “small breed”, “any breed” corporate money making dog food. I have never seen a brand name ruined as quickly as Eukanuba. Then there’s Heinz. They purchased Natures Recipe. Remember them? I remember when Natures Recipe was the dog food Nutro is today. Respected and fed by many. Now you can’t even find a bag at any respectable feed store.
I predict this is the beginning of the end for Nutro. Just like Science Diet, Iams, Eukanuba, and Natures Recipe. Look for a bag change, a subtle content change and then the inevitable degrading of what was once considered a fine dog food into something that just manages to keep your animal alive. Long live corporate America and it’s single minded effort to make a buck. In this case at the expense of that breed of animal I live with and love most dearly.
http://www.westcoastpetsupply.com/news/4/mars-purchases-nutro-pet-foods.htmlSo, it seems bean counters at corporations look for a respectable brand name to add to their portifolio, aquire the company, and go about implementing cost cutting measures until the public catches up with them and the brand is ruined. Rinse and repeat. Meanwhile, pets and their owners get the short end of the stick.