From the Los Angeles TimesFDA may get new authority over tobacco productsFor the first time, smokers may be able to see what's in the products they consume. Harmful additives could be limited, but critics say making cigarettes safer could make smokers less inclined to quit
By Noam N. Levey
May 30, 2009
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The legislation, long resisted by the tobacco industry, could allow consumers to see for the first time what chemicals and other additives tobacco companies put in their products. It would empower the Food and Drug Administration to put new limits on harmful ingredients and prohibit tobacco companies from marketing "light" cigarettes.
And it would give the FDA new authority to enlarge warning labels and severely restrict full-color advertising for cigarettes and other tobacco products.
Yet the victory, which eluded anti-tobacco advocates for decades, comes with challenges as well as promise, as federal officials are given never-before-used tools to control a product that is still linked to approximately 400,000 deaths every year in the United States.
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Altria Group Inc. -- the parent company of industry leader Philip Morris, which may have an easier time maintaining its dominance in a more regulated market -- has endorsed the bill.
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Los Angeles Times