8 Hours a Day Spent on Screens, Study Finds.

[Stuart G]

From NY Times..

http://www.nytimes.com/2009/03/27/business/media/27adco.html?_r=1

8 Hours a Day Spent on Screens, Study Finds



By BRIAN STELTER
Published: March 26, 2009

IN a world with grocery store television screens, digitally delivered movie libraries and cellphone video clips, the average American is exposed to 61 minutes of TV ads and promotions a day.

Some people may think that amount seems excessive. But “people don’t seem to be getting up and running away,” said Jack Wakshlag, chief research officer at Turner Broadcasting.

In fact, adults are exposed to screens — TVs, cellphones, even G.P.S. devices — for about 8.5 hours on any given day, according to a study released by the Council for Research Excellence on Thursday. TV remains the dominant medium for media consumption and advertising, the study found. The data suggests that computer usage has supplanted radio as the second most common media activity. (Print ranks fourth.)

The council was created by the Nielsen Company but has an independent board. The $3.5 million study, paid for by Nielsen, sought, in part, to determine whether media companies needed to address new forms of media measurement.

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I spend about 2 to 3 hours a day..I wonder what the average here is? Hard to know.

[Jackpine Radical]

1. TV screen on an average day--zero. Computer screen-lots.

Hardcopy printed material--lots. Often a combination of hard copy & computer screen, as when writing stuff that requires references.

[stillcool]

2. I tape a lot of what I want to see..

so I can fast-forward, but I still get my share of Cialis, Geico, and Progressive. I do like seeing who has the money to advertise.

[Blue_Tires]

3. damn.... i might spend 8 hrs a day just DUing...

gotta turn this thing off once in awhile...

[global1]

4. I Don't Know About Others - But In The Time That I Do Spend On Screens......

computer, TV, phones, etc - I've found ways to deal with the onslaught of ads/commercials that are being fed. I ignore most or as many as I can. I tape shows and fast forward though commercials. Have you noticed lately that the commercial break now consists of almost 8 different 15 second or 30 second messages? even more at the break between shows on the hour or half hour. I actually think that they have gone too far and we are on such overload that they just don't resonate like they use to. I'm probably wrong - otherwise - why are they still doing it and even adding more?

[damntexdem]

5. Getting up and running away? What do they think MUTE is for?

[JerseygirlCT]

6. Well, I use a computer all day at work

And then probably spend another 3-5 hours a day at play!