How many people know that GM makes a 37mpg 4-cyl? And no: I'm NOT talking about the Aveo. The 155hp Cobalt gets 37mpg highway. The sad truth is, even if GM makes quality cars (and they do, more on that in a minute), even if they make cars with great gas mileage, the bulk of the populace is turned off by their 'legacy'. Most people are too close-minded to consider a GM vehicle. Their experience with that 197x or 198x Chevrolet/Pontiac/Olds/Ford/Mercury xxxxxxx has closed the door on some people ever purchasing a domestic brand forever - and that's a shame. Some of their product deserves a look.
Consider this: GM's Cobalt gets 37mpg while producing 155hp. Honda's Fit does 33mpg hwy while producing only 117hp. The problem with diesels isn't that people won't buy them: it's that people won't buy them from domestics. A diesel engine flat-out costs more to produce; it's internals need to be reinforced to handle the extra-compression required of the engine. On top of that, emission treatment equipment on the engine bring the price up even higher. The fact is that the target audience of diesels are pretty closed-minded to domestic brands. It'd be hard for an exec at GM/Ford to make a business case for producing and selling these engines at a premium in the US. Some of you won't even consider a domestic--even if they are of the same build quality, of the same dependability and are CHEAPER to purchase than their foreign counterparts. Let me quote you some numbers from the stat-gathering people of JT Powers.
Take a look at the all-important 'midsize' sedan segment of the marketplace. The one the domestics have so-called ignored. In initial quality, domestic vehicles have taken FIRST place 5 of the last 6 years and have placed first, second or third in 11 out of 18 possible spots. In vehicle dependability, domestic vehicles have taken FIRST place 6 out of 6 years and have placed first, second, or third in 15 of 18 possible spots. The quality/dependability gap has narrowed. I'd suggest that some of you step back from your personal experiences of 2 decades ago and take a fresh look at a domestic auto-- to support local (and union!) labor. I'm not saying everything the domestics produce is great, or doesn't have their issues -- I'm sayin that they've made significant strides and are worth consideration and our support in several areas of their product lines.
JDPA Initial Quality Survey Rankings; Midsize category:
2008: Chevrolet Malibu, Mitsubishi Galant, Ford Fusion
2007: Mercury Milan, Honda Accord, Mitsubishi Galant/Ford Fusion (tie)
2006: Toyota Camry, Honda Accord, Hynudai Sonata
2005: Chevrolet Malibu, Hyndai Sonata, Volkswagon Jetta
2004: Buick Century, Chevrolet Monte Carlo, Mitsubishi Galant/Toyota Avalon (tie)
2003: Buick Regal, Chevrolet Impala, Buick Regal/Chevrolet Monte Carlo (tie)
JDPA Vehicle Dependability Survey Rankings; Midsize category:
2008: Buick Century, Mercury Sable, Toyota Camry
2007: Buick Century, Mercury Sable, Buick Regal
2006: Buick Century, Buick Regal, Mercury Sable
2005: Chevrolet Malibu, Oldsmobile Alero, Hyundai Sonata
2004: Chevrolet Malibu, Nissan Altima, Pontiac Grand Am
2003: Chevrolet Malibu, Plymouth Breeze, Chrysler Cirrus
Links; gas mileage of Chevrolet Cobalt & Honda Fit:
http://autos.msn.com/research/vip/spec_engines.aspx?year=2009&make=Chevrolet&model=Cobalt&trimid=-1http://autos.msn.com/research/vip/spec_engines.aspx?year=2009&make=Honda&model=Fit&trimid=-1Links; Initial quality
2008:
http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=20080632007:
http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=20070882006:
http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=20060822005:
http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=20050692004:
http://www.jdpower.co.jp/press/pdf2004/2004USIQS_E.pdf2003:
http://www.jdpower.co.jp/jdp_e/press/pdf2003/2003USIQS_E.pdfLinks; Vehicle Dependability:
2008:
http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=20081152007:
http://www.jdpower.com/corporate/news/releases/pressrelease.aspx?ID=20071302006:
http://www.jdpower.com/corporate/news/releases/pdf/2006133.pdf2005:
http://www.jdpa.com/pdf/2005089b.pdf2004:
http://www.jdpower.co.jp/press/pdf2004/2004USVDS_E.pdf2003:
http://www.jdpower.co.jp/jdp_e/press/pdf2003/2003USVDS_E.pdf