http://www.dot.wisconsin.gov/business/rules/property-signs-political.htmPolitical and campaign signs
Any signs along roadways, including political/campaign signs, pose potential hazards. Improperly placed signs can:
* Obstruct a motorist’s view
* Distract a driver’s attention
* Compound damages or injuries in the event of a crash
* Endanger the safety of individuals who are erecting signs along busy highways
* Present obstacles to crews who maintain (mow) roadways
Political/campaign signs, especially larger billboard-type signs, are particularly dangerous when placed in vision areas at intersections.
Signs prohibited on state highway right of way
Wisconsin law prohibits the placement of signs on any rural or urban portion of the state highway system right of way. This prohibition applies to commercial advertising and covers political signs, posters and banners. As a general rule, highway right of way in rural areas extends to beyond both shoulders and ditches and any adjoining fence line.
Wisconsin Administrative Code Trans 201.16 details the conditions under which political/campaign signs may be placed adjacent to the state highway system (state, federal and interstate highways)
Local municipalities may have additional guidelines regulating the placement of political signs along county highways or local roads and streets.
Signs on private property
Political signs are allowed on private property along the state highway system without a billboard permit as long as the signs:
* Do not exceed 32 square feet in size
* Contain no flashing lights or moving parts
* Are put up less than 45 days before the election*
* Are removed within one week after the election*
* The Department has suspended enforcement of the restrictions limiting these signs to 45 days prior to and one week after the election. The suspension of enforcement activity will continue until the applicable Administrative Rule can be revised. The need to revise the rule was prompted by a 2004 ruling of a Federal District Court in Wisconsin that suggests these time limits may inappropriately limit political speech.
When placing political yard or lawn signs on private property adjacent to the state highway system, keep the following guidelines in mind:
* In urban areas, signs are prohibited from the roadway area to at least one foot past the sidewalk
* In urban areas without sidewalks, signs must be at least 15 feet from the pavement edge
* Signposts, street name marker posts and most utility poles are all within highway right of way
* Signs are not allowed within highway medians
Dealing with improper political signs
Highway maintenance workers will remove political signs found within state highway right of way – especially if the signs pose a safety hazard.
Highway crews are asked to make reasonable attempts to preserve campaign signs that are taken down and to provide campaign offices with an opportunity to claim the signs.
Sec. 86.19, Wis. Statutes does provide for a $10 to $100 fine for signs that violate the law.
For more information:
Regional outdoor advertising program coordinators
Deborah Brucaya
Wisconsin DOT
Bureau of Highway Operations
P.O. Box 7986
Madison, WI 53707
deborah.brucaya@dot.state.wi.us
(608) 266-3813