http://gawker.com/5044947/sarah-palin-story-to-entertain-all-weekWed Sep 3 2008
<snip>The McCain campaign knows—and indeed has explicitly stated—that they've been totally successful in making this campaign not about "issues" (even lazily defined "issues" like "the economy" and "Iraq") but about "character" which means personality and hagiography.
Palin was the perfect pick in that sense, because she's aggressively blue-collar suburban normal, but she may soon become the sort of "normal" that people can't fucking stand—your uptight god-loving neighbor who makes you look bad but can't keep her own house in order. This, against the adorable nuclear Obama family, is not a good narrative for McCain.