During each presidential election the techniques and practices employed to organize and engage voters becomes ever more sophisticated, with new technology increasingly playing its part. Enter Apple’s iPhone, which the Obama campaign is hoping to turn into a political recruiting tool like none seen before.
The most notable feature of the new “Obama for America” iPhone application, available as a free download via the iTunes store, is the ability to tap your iPhone’s existing address book in order to prioritize your contacts “by key battleground states”, presumably so that you’ll call them up to persuade them to vote Obama. It’s key battlegrounds - states that could go either way - that Obama will need to win if he’s to become president.
The application will also keep a score of how well you’re doing (the number of calls initiated through the Obama for America app), annonymously of course: “Your privacy is important: no personal data or contacts will be uploaded or stored. Only the total number of calls you make is uploaded anonymously.”
http://blogs.zdnet.com/social/?p=586
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