What, is somebody running a "Biggest Fucking Idiots" contest? I vote Chrysler.

[Jackpine Radical]

This month, Chrysler, which is owned by Cerberus Capital Management, will begin advertising the first revamped Dodge Ram truck in six years. Instead of focusing on price, Chrysler is selling the workingman truck narrative with a Web-based, reality-style competition featuring the trucks hurtling through off-road courses that brings to mind shows like “Ice Road Truckers” or “America’s Toughest Jobs.”

“Now is not the time to do the typical truck launch,” said David Lubars, the chief creative officer of BBDO North America, part of the Omnicom Group, which created the campaign. “We know the amount of people out there who are going to buy a truck is going to shrink.”

“It’s a smaller group than usual, and we have to get all of them,” Mr. Lubars said.

The introduction is being closely watched by competitors. Not only is it the biggest advertising campaign Chrysler will run in 2008 or 2009, it will be the first big campaign Chrysler has run since Cerberus bought the company from Daimler last year.

http://www.nytimes.com/2008/09/17/business/media/17adco.html

[Ikonoklast]

1. Hoo-boy, they got nuthin'.

By 2010 Chrysler will be owned by the Chinese. Cerberus will beg them to buy it.

[AdHocSolver]

2. Insanity is defined as making the same mistake over and over again and expecting a different result.

There is a shrinking market for gas guzzlers so Chrysler has to increase its share of a dwindling market.

Buggy whip manufacturers used the same logic a hundred years ago.