Can this be real? Navy: Accelerate your life! Is this the same as die sooner?

[thereismore]

Whoever thought of that slogan is a Moron.

http://www.navy.com/careers/accelerateyourlife/

edited to make clear.

[BOSSHOG]

1. I spent 24 years in the Navy

I don't consider myself a moron, but I do appreciate you taking advantage of your liberties.

[Ian David]

4. That's not what he meant. He means the marketing firm that created the slogan are the morons. n/t

[BOSSHOG]

6. But are they??

Has it proven itself a failure as a recruting tool?

[Ian David]

7. I'd have to see both the recruiting figures AND the marketing plan.

Who is the targeted audience for the ad?
Did they reach both their intended audience, AND their recruiting goals?

The slogan appears stupid to both you and I, but perhaps we are not their targeted audience.

For all we know, their targeted audience is people with Attention Deficit Disorder, and since the launch of the campaign, their recruitment of people with ADD has increased 1,000%.

[BOSSHOG]

10. Ian I'm flummoxed

and I probably don't know how to spell flummoxed. You suggest you need to do research before offering an opinion. Awesome Idea. I don't think the slogan "appears stupid." Could you share with this old salt your reference to the 1000% increase of people with ADD being recruited by the Navy?

I love the Navy. I have it enshrined in my home with memorablia. The US Navy has done us good since the Carondelet battled the Arkansas on the Mississippi River back in 1862 (or maybe it was 1863.)

If we don't recruit Sailors and Soldiers and Airmen and Marines and Coast Guardsmen then we can hang up our posting days.

God Bless America.

AND I DID NOT SERVE 24 YEARS SUPPORTING AND DEFENDING THE BIBLE.

[Ian David]

14. I'm making a wild guess that "ACCELERATE your life" is a slogan that might appeal to the hyperactive

Just as "An Army of One" might appeal to friendless loners and misfits (what Conservatives might call "Rugged Individualists").

Again, it's a wild guess.

But I'd bet a dollar that "Accelerate your life" does in fact attract people with ADHD, whether the Navy intended that or not.

I'd also bet a dollar that they did NOT intend to appeal to the hyperactive among us.

My *guess* is that it was intended to appeal to the bored couch potato slackers who want something more for themselves, something exciting, and just need the right TV commercial to tell them exactly what it is they need to do so they'll pack up their Sony Playstation and leave mom's basement.

[Ian David]

2. Dumbest slogan since "An Army of One" = "You're on your fucking own, sucker."

"As you know, you have to go to war with the army you have—not the army you might want or wish to have at a later time."
http://www.crooksandliars.com/2006/12/15/remebering-rumsfeld-you-go-to-war-with-the-army-you-have-not-the-army-you-might-want-or-wish-to-have-at-a-later-time/

[Captain Hilts]

3. No, it's not the same as die sooner.

[FLAprogressive]

5. This thread disrespects people that serve their country....

[Ian David]

8. No, it's the military's marketing that disrespects the people in uniform. Also...

... licensing the Air Borne logo to Sears for as a fashion accessory disrespects the uniform.

[uppityperson]

13. No, it disrespects military advertising. And they disrespect people in the military.

[RaleighNCDUer]

9. It's not the best recruiting slogan

but it is far from the worst.

That honor belongs, of course, to "an army of one" in which an individual joins the most intensely social, communal organization he can ever expect to see, where he is not only a part of a giant organization but, if he does see combat, will be utterly reliant, dependent upon and needing those who are there with him.

The place for rugged individuality, it is not.

[Ian David]

16. The only "Army of One" is a suicide bomber, but even they have a support team. n/t

[Tierra_y_Libertad]

11. Almost as dumb as "The Marine Corps Builds Men".

One of the biggest lies ever foisted on insecure adolescents.

[Ian David]

15. I thought that was Enzyte. n/t

[ddeclue]

12. Don't you mean "moran"...

:)

That is really their ad campaign.

The Army's is something like "Do something cool"... and they show you guys jumping out of airplanes, etc.

It's all about appealing to bored teen kids who don't know the difference between a first person shooter video game and people really shooting at you.

In fact the Army even is marketing their own video game called "America's Army".. this is really in bad taste and the gov't ought not to be in the business of propaganda and indoctrination.

Of course when you are 20, you think you are ten feet tall and bullet proof.

The other approach is the "let us pay for your college and give you a skill" approach which is fine enough but most people never see the fine print about being perpetually stuck in a war zone until you get hurt / disabled and are unable to get the college education you wanted. Nor is "infantryman" a useful job skill unless you want to become a mercenary in civillian life.

Doug D.

[Ian David]

17. When do they give us a sword to fight a dragon? n/t