I scanned ahead on my DISH, and saw that MSNBC is completely Olympics & "documentary" programming..at least as far as the schedule thinigie goes..
It's very odd , since they(NBC) have the exclusive rights, and have SEVERAL channels to "use"..
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http://www.usatoday.com/sports/columnist/hiestand-tv/2008-07-08-olympicstv_N.htmBy Michael Hiestand, USA TODAY
Imagine the moon was colonized a few years after humans first landed. That's sort of what's happened to Olympic TV.
NBC's Beijing TV schedule, released Tuesday, includes 2,900 hours of live TV coverage — including all 32 swimming finals and the team and individual finals in men's and women's gymnastics. Those live hours, spread across NBC and its cable TV outlets, top the total U.S. TV hours — 2,562 — for all previous Summer Games combined. Technically, that's possible because organizers in Beijing — 12 hours ahead of Eastern time — scheduled big-time morning action that NBC can air live in prime time. That's a break from the usual Olympic TV tactic of holding key events — as NBC did with a comparable time difference at the 2000 Sydney Games — so they can air in U.S. prime time. And NBC, as in past Games, has access to live footage of everything. The Olympic TV feed, which captures every moment of competition, is available to every TV network that bought its national TV rights.
snip..
That live world feed tonnage also will help with something considered impossible just a few years ago: Live online Olympic coverage — specifically, 2,200 hours from Beijing. In the 20th century, that could never happen. Putting live Olympics online meant everybody would get it, playing havoc with TV rights around the globe. But once technology allowed online content to be sent only to users' specific Internet addresses — the technology that cleared the way for local TV Major League Baseball games to online without going into areas where TV rights needed protecting — the earth was no longer flat.
Various non-U.S. networks, relying on Olympic TV feed tonnage, had lots of live online coverage at recent Games. NBC tried it once, with the 2006 Winter Olympic hockey final, but now is poised to jump off a high dive into the deep end. So, could NBC belly-flop? Not likely. There's a traditional logic to its giant on-air buffet. The Games' prime cuts — swimming, gymnastics, diving and track and field — still will dominate prime time, so they won't be among the 25 sports shown online. NBC's cable channels, for the first Olympics entirely in high definition, will get events suiting their demographics, such as boxing and weightlifting on male-skewing CNBC and gymnastics recaps and equestrian on female-leaning Oxygen.
NBC Sports Chairman Dick Ebersol says the enormity of coverage "just blows me away."
Fine, just don't blow a fuse.