One of the dominant themes in media coverage of the 2000 presidential campaign was that Al Gore was a liar. That theme was itself a lie; media outlets invented quotes Gore never said in order to accuse him of dishonesty, all while virtually ignoring actual lies from George W. Bush. Inaccurate and imbalanced as that media coverage was, it reflected at least one assumption that seems inarguably true: It is significant, and newsworthy, when a presidential candidate and his campaign repeatedly make false claims.
But it seems reporters throw that assumption out the window when the presidential candidate making the false claims is one the media have long praised for his "straight talk" and his opponent is one the media have begun accusing of being "arrogant" or "presumptuous."
Over the past few weeks, and especially the past week, numerous news organizations and other neutral observers have debunked a series of false claims made by John McCain and his campaign.
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In short, nearly every recent attack by the McCain campaign on Obama -- and there have been many -- has been debunked by at least one news outlet and in most cases by several.
So what's the problem? Sounds like the media are doing their job, right?
Wrong.
All week, McCain's attacks have been driving news coverage. Those same news organizations that have declared McCain's charges false have given them an extraordinary amount of attention, repeating them over and over. They have adopted the premises of the McCain attacks even as they acknowledge the attacks are based on false claims. The media narrative of the week has not been, as you might expect, that John McCain's apparent dishonesty may hurt him with voters. Instead, the media's basic approach has been to debunk McCain's attacks once, then run a dozen stories about how the attacks are sticking, how the "emerging narrative" will hurt Obama.
But attacks don't just stick and narratives don't just emerge. The only reason that the topic of the week was whether Obama is presumptuous instead of whether McCain is a liar who will do anything to get elected is that the news media decided to make Obama's purported flaws the topic of the week -- even after debunking the charges upon which the characterization is based. It's as though the news media -- so concerned about lies (that weren't really lies) in 2000 -- have suddenly decided that it doesn't matter that the McCain campaign is launching false attack after false attack. That it's the kind of thing you note once, then adopt the premise of the attack.
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