Bloggers on the TrailBy Ari Melber
The Nation – March 12, 2007
The netroots are the most aggressive, ascendant force in progressive politics, wielding more members, money and media impact than most liberal organizations. In the 2006 election cycle, MoveOn alone spent more than every other liberal political action committee except the prochoice EMILY's List. According to the Institute for Politics, Democracy and the Internet, online donors gave Kerry $82 million in 2004, and Democrats expect much more in 2008. (Bush pulled only $14 million from the web.) And now top bloggers… have hundreds of thousands of readers, successful books and a bully pulpit in print and broadcast media.
Republicans cannot stop the donations or pressure the media into ignoring liberal bloggers. Instead, the GOP has tried to drive a wedge between Democratic leaders and the netroots by attacking bloggers – and their readers – as an extreme vitriolic embarrassment. During the midterms, the Republican National Committee repeatedly attacked Democratic candidates for accepting netroots donations and working with bloggers… Conservative operatives recently floated smears of anti-Semitism at MoveOn… and Bill O'Reilly regularly denounces the "far left websites." The strategy is to scare Democratic politicians away from tapping their motivated base. Some Democrats are falling into the trap…
"On our blogs, we all say things that might offend someone. Truth is, in life – in bars, in restaurants, in offices, on the phone – we all do that, only now there is...a permanent record," wrote Jeff Jarvis, director of CUNY's interactive journalism program, about the Edwards affair. The very skills that make a good blogger – provoking people with passionate, authentic opinions – are considered a handicap on the campaign trail.
The best political blogs thrive on a discourse built in opposition to the mainstream; people gather to commune in ways not permitted by media and political gatekeepers. The vigorous dialogue is probably closer to voters' real conversations than politicians' sanitized talking points or the breathless speculation that passes for news today, from premature presidential polls to Anna Nicole Smith's death. In the end, campaigns prefer discipline over authenticity, and many bloggers do not. So Democrats should focus on tapping bloggers' energy while managing their passion – and disregard the self-serving complaints of their opponents.