Rolling Stone. The branding of John McCain is an embarrassing work in progress.

[thepurpose]

http://www.rollingstone.com/nationalaffairs/index.php/2008/06/06/the-branding-of-john-mccain/

[tekisui]

1. He has absolutely NOTHING to offer the American People.

I wonder where he will end up, he is starting so low.

[uppityperson]

4. Beware. Advertising works. I've been informed he has "Experience(tm)"

Do not be complacent.

[Kolesar]

2. ads featuring the campaign’s trademark waning gibbous headshot:

lol

[Wizard777]

8. I think it's a fitting picture. They only show half of his face.

That's because only half of the Presidency will be his. The other half will be George Bushs'. That picture maybe as close to the truth as the MC Cain campaign gets.

[Frank Cannon]

3. The Republicans are trying to LOSE this election. Trust me.

This joke of a branding campaign is even more evidence of that. They're obviously not even trying.

[Fleshdancer]

5. Wow, this is pretty bad

His logo should have been finalized months ago. The only logo that looks halfway professional is the TGI Fridays red stripe logo and that's only because they swiped the color scheme from Obama's campaign.

The boring logo with the star looks like something I've seen in local races here in TX. Is this a presidential campaign or is McBush running for county commissioner?

[SergeyDovlatov]

6. c'mon. McCain was selected to give democrats an easy win...

Of course, media will try to keep it neck in neck to keep the ratings up, but, I believe, McCain was nominated, so that democrats can take their turn at the helm of the government.

[Booster]

7. Me too. They know they can't clean up the Bush mess.

[blondeatlast]

9. He's never had to run a tough campaign (I say this as a longtime Arizonan).

He walks to the win with a campaign advisory staff made up of local RNC old farts, media enablers, and "inherited it from my dad (not just Cindy, btw)" types at the helm.

His campaign staff is woefully out of touch and his most difficult campaign task is raising money--for OTHER candidates.

The DNC, its surrogates, and the Obama campaign have already played him--he'll have to run like hell to even catch up and without a HUGE shakeup in his campaign staff, he hasn't a chance. Even then, he hasn't really got a chance.

[galledgoblin]

10. maybe they just like playing with photoshop

now let's see, let's put a little more bloom on this photo...

...a little more...

...blur it a bit...

...um, maybe enhance the colors?

...fuck it, just throw a filter over the entire thing, it'll still be better than the original.