PHILADELPHIA (AP) — Derrie-Air has been exposed. Readers of The Philadelphia Inquirer and Philadelphia Daily News opened their papers Friday to see ads for a new airline called Derrie-Air, which purportedly charges passengers by the pound.
But the new carrier will never get off the ground. It's a one-day advertising campaign about a fake airline by Philadelphia Media Holdings, the papers' owner, and Gyro ad agency.
In light blue banners throughout the papers — as well as on their Web site, Philly.com — Derrie-Air cheerily trumpets its policy: The more you weigh, the more you pay. The ads direct readers to the Web site
http://www.flyderrie-air.com.Philadelphia Media Holdings spokesman Jay Devine said the goal is to "demonstrate the power of our brands in generating awareness and generating traffic for our advertisers, and put a smile on people's faces."
The company will track traffic to the Derrie-Air site. Devine said there's already buzz about the campaign on online blogs.
Visitors to the airline site learn that Derrie-Air is the world's only carbon-neutral luxury airline, and it justifies its fare policy by saying that it takes more fuel to move heavier objects. The carrier pledges to plant trees to offset every pound of carbon its planes release into the atmosphere.
Derrie-Air's sample rates range from $1.40 per pound to fly from Philadelphia to Chicago to $2.25 per pound to fly from Philadelphia to Los Angeles.
This just came up on Countdown!!
Frequently Asked Questions
How much will your tickets be?
It depends on how much you and your luggage weigh. These masses will be combined and then turned into a price with our "Sliding Scale". If you and your luggage have a combined weight of less than 200 pounds, the cost savings is considerable-as high as sixty percent for domestic flights!
How will you help the environment?
We will plant trees in deforested acres around the world to absorb all the carbon that our planes release into the atmosphere. We plan on having over 128,000 sycamores in Derrie Forest by 2010. The practice, known as "carbon offsetting" has been adopted by a diverse array of credible entities such as famous Hollywood actors and actresses.
What is the "Sliding Scale"?
The "Sliding Scale" comes from the notion that each of us is responsible for the energy we use. There's nothing wrong with toting around a little extra mass-as long as you pay for it.
What is Green Luxury?
Green Luxury is the guiding principle of Derrie-Air. At the heart of our company is the belief that consumers in the developed world shouldn't have to choose between doing good and feeling good. We have no problem with environmentalists who perform hairshirt activities like composting and not flushing. But we maintain that upscale luxury consumers can do their part as well.
What amenities will your jets offer?
First of all there will be no class distinctions inside of a Derrie-Air jet. Every passenger will be treated like royalty. Every seat will be first class. There will simply be too many extras and treats on our flights to list here, but highlights will include: gorgeous air hosts and hostesses, golden-age Rat Pack films, top-shelf vodka Martinis, on-demand video blackjack, spacious private washrooms outfitted with porcelain fixtures and gilded faucets, gourmet snacks, on-board masseuses, loofah scrubs and, of course, digital cable!
http://flyderrie-air.com/