1. Newt G. realized that CSPAN was a valuable asset. Late in the day in Congress, members can get up and ramble on ad nauseam -- there's a name for the session but I can't remember what it was, Special Comments or something like that. He realized that a lot of old geezers and other peopele just sit and stare at the TV at that time. These are also the people who vote in large numbers. So, he designed a plan to have Republicans get up at this time and just continually bash Democrats, liberals, and government in general. A year or two of this really catapulted the propaganda. The Dems didn't realize he was doing it, so they lost these voters by default.
2. Newt used focus groups to find out words that rang bells with people -- both positively and negatively. He instructed his troops to use these words. Positive words were used for Republicans -- some are:
# building
# candid(ly)
# care(ing)
# challenge
# change
# children
# choice/choose
# citizen
# commitment
# common sense
# compete
# confident
And the negative words were used when discussing liberals, Democrats, and government. Some of these were
# collapse(ing)
# consequences
# corrupt
# corruption
# criminal rights
# crisis
# cynicism
# decay
# deeper
# destroy
# destructive
# devour
# disgrace
# endanger
# excuses
# failure (fail)
# greed
# hypocrisy
He even put these out later in a memo to all Republicans
Language: A key mechanism of control