Thank GOD!.. Someone's thinking of our wellbeing.. and it's only costing $179.3Million

[SoCalDem]

Kellogg Company Debuts Latest New Product Line-Up
http://kelloggs.mediaroom.com/index.php?s=press_releases&item=193
Innovative new products meet consumer needs for health & wellness, convenience and great taste

BATTLE CREEK, Mich., Feb. 8 /PRNewswire-FirstCall/ -- With plans for a $40 million addition underway to its W.K. Kellogg Institute for Food and Nutrition Research (WKKI) in Battle Creek, Mich., and a host of new products hitting store shelves, Kellogg Company continues its focus on innovation. Since WKKI opened in 1997, the company's net sales from innovation have almost doubled. In addition, the company's investment in research and development has increased significantly from $106.4 million in 2002 to $179.3 million in 2007.

"We're proud of our proven track record of delivering results from our innovations," said Dr. Donna Banks, senior vice president, global innovation. "In 2007, approximately 17 percent of net sales or almost $2 billion dollars were delivered through innovations launched in the last three years. We're very excited about the expansion of our WKKI facility and about our new product offerings launching this year."

snip for the brazillions of others..but this one's the main one for me..


* Looking for portability in your favorite snack? Keebler® Take- Alongs™ cookies are six cups that break apart from each other for a quick snack on-the-go. Keebler Take-Alongs cookies are available in Chips Deluxe® brand Original cookies or Sandies® brand Pecan Shortbread cookies, and the unique packaging offers portability and is designed to help protect these tasty cookies from breakage.


snip

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Have people been marching on Kellogs Corporate office..demanding better portability of their cookies?

Seems to me that as long as there have been cookie-baking Grandmas & kids or Moms & kids, people have somehow managed to transport their cookies...

But I guess there might be some people who lay awake nights worrying..not about global warming or foreclosure....

but of

how on earth they will manage to transport their cookies to school or work the next day..

Praise the lord..some ad-man making 6-figures has ridden to the rescue..with Take-Alongs...and kelloggs is happy to oblige..

We can all sleep soundly now that the garganutain problem of cookie transportation has finally been solved.

[MadMaddie]

1. I guess fresh fruit off of trees and not manufactured in a plant

just won't do?:shrug:

[SoCalDem]

2. not according to Kelloggs

Their market research probably wants us to believe that the worms ate all the apples & to be serious a moment..have you seen the prices of fruit:grr:

My friend paid 79 cents for ONE stinking lemon :(

[MadMaddie]

7. Fruit and Vegatables yep the prices are going to go higher.

Especially since most of them come from foreign countries. Nafta and Free Trade is going great for foreign farmers but not Americans.

[Lorien]

3. I guess that mankind has de-evolved to the point

where even Ziplock bags and Gladware are too much of an inconvenience. :eyes:

[SoCalDem]

4. Next will be the "cookie valet"..

rich kids with people hired especially to cart their cookies around :)

[margotb822]

5. Maybe it makes multi-tasking easier

Like driving, eating and talking on a cell. If you can put the cookie cup between your knees, then you can put you double gulp coke in the cup holder.

[lonestarnot]

6. And the make-up, smoke and mirror?

[SoCalDem]

8. you forgot checking the GPS & texting.. n/t

[NMMNG]

9. Anything so we can get lazier

Buying over-processed garbage that hardly qualifies as food is bad enough. Now people don't even want to make the effort to put it into their own baggies/containers. Oy. :eyes: