World Wildlife Fund and Coca Cola's $20 Million Water Deal

[T.Ruth2power]

WWF and Coca Cola's $20 million Water Deal



On World Environment Day 2007, WWF and Coca Cola unveiled a $US20 million deal which it described as a "bold partnership" to "conserve and protect freshwater resources". <1>

http://sourcewatch.org/index.php?title=WWF_and_Coca_Cola%27s_%2420_million_Water_Deal

The Coca-Cola Company Pledges to Replace the Water it Uses in its Beverages and Their Production
Multi-year Partnership Announced with WWF to Conserve and Protect Freshwater Resources


BEIJING - The Coca-Cola Company (TCCC) today pledged to lead its global beverage operations, including those of its franchise bottlers, to replace the water it uses in its beverages and their production. The Company will focus its actions in three core areas: 1) reducing the water used to produce its beverages, 2) recycling water used for beverage manufacturing processes, and 3) replenishing water in communities and nature.

The pledge was announced at the annual meeting of WWF in Beijing, where the Company launched a multi-year partnership with WWF to conserve and protect freshwater resources. This $20 million (US) commitment from The Coca-Cola Company to WWF will be used to help conserve seven of the world's most important freshwater river basins, support more efficient water management in its operations and global supply chain, and reduce the Company's carbon footprint.

"We are focusing on water because this is where The Coca-Cola Company can have a real and positive impact," said E. Neville Isdell, Chairman and CEO of The Coca-Cola Company. "Our goal is to replace every drop of water we use in our beverages and their production. For us that means reducing the amount of water used to produce our beverages, recycling water used for manufacturing processes so it can be returned safely to the environment, and replenishing water in communities and nature through locally relevant projects."

"The Coca-Cola Company is answering the call to help solve the global freshwater crisis through this bold partnership," said James Leape, Director General of WWF International. "The Company is stepping into new and uncharted territory, and we look forward to working together to meet the bold commitments they have made to water stewardship."

More:
http://www.worldwildlife.org/news/displayPR.cfm?prID=393



Greenwashing is the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.

The U.S.-based watchdog group CorpWatch defines greenwash as "the phenomena of socially and environmentally destructive corporations, attempting to preserve and expand their markets or power by posing as friends of the environment." This definition was shaped by by the group's focus on corporate behaviour and the rise of corporate green advertising at the time. However, governments, political candidates, trade associations and non-government organizations have also been accused of greenwashing.

http://www.sourcewatch.org/index.php?title=Greenwashing