http://www.latimes.com/news/printedition/opinion/la-oe-krattenmaker18aug18,1,7138088.story?track=rss&ctrack=3&cset=trueShould God go to the ballgame?
Events such as 'faith day' at Dodger Stadium signal the Christianization of pro sports.
On Sunday, Christian baseball fans will stream into Dodger Stadium for what is becoming more common fare at professional ballparks across the country -- "faith day."
Following the Dodgers vs. Rockies game, fans with special tickets will gather in a corner of the parking lot for a concert by the Christian rock band Hawk Nelson, an appearance by characters from the "Veggie Tales" Christian television program and testimonials by several devout Dodgers. The purpose, according to event organizer Brent High, is to promote the Gospel of Jesus.
High and his Christian events-promotion company, Third Coast Sports, have been organizing faith days and faith nights around minor league baseball for years. They reached the major leagues last season with three events at Turner Field, home of the Atlanta Braves, and will be in 10 major league cities this season. The event at Dodger Stadium will be the first in L.A.
These events, which blend religion and commerce, are the product of a partnership between High's company and host teams. Third Coast undertakes energetic outreach to evangelical churches, getting baseball-loving church members (and, more important, their unconverted invitees) to turn out for the game and a special religious program. Believers nourish their faith and perhaps extend it to others, and teams welcome the typical surge in ticket sales and action at the merchandise and food stands. The result, according to High, "is happy teams, happy churches."
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"blend religion and commerce"
being a con job, all religions do 'commerce'