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São Paulo: The Ad-Free City

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groovedaddy Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-16-07 07:29 AM
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São Paulo: The Ad-Free City
São Paulo: The Ad-Free City
The world's fourth-largest city rids itself of billboards
—By Eric Kelsey, Utne.com

August 16, 2007 Issue

The bustling metropolis of São Paulo has gone ad free, much to the delight of aesthetes hungry for urban landscapes unpolluted by corporate entreaties. According to the decidedly anti-corporate Adbusters, the city of 11 million has been stripped of roughly 15,000 billboards since a new law went into effect in April. "The Clean City Law came from a necessity to combat pollution," explains Gilberto Kassab, the city's conservative, populist mayor. "We decided that we should start combating pollution with the most conspicuous sector -- visual pollution."

http://www.utne.com/webwatch/2007_312/news/12736-1.html
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Annces Donating Member (1000+ posts) Send PM | Profile | Ignore Thu Aug-16-07 07:30 AM
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1. One step for man
One step for the planet.
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