How much $$$ are those 2-minute CELEBREX ads costing us?

[Atman]

Your grandma can't afford her meds, but the makers of CELEBREX can afford to run their Power Point animations every five minutes on the "news" channels.

Oh, wait...our tax money pays for the ads selling the meds our grandmas can't afford.

Never mind.

.

[babylonsister]

1. That all depends on how much your insurance covers. !! nt

[KT2000]

2. What about the MUSIC!!

I have to mute the tv when they come on - the background music is something out of brainwashing manuals.

Those ads are hideous. I guess it takes them 2 minutes to say - yeah these things might kill you - but it's worth it.

[Tess49]

4. Ever listen to a self-hypnosis, or relaxation tape? Exact same

music. I have to mute this, too. Worst ad ever.

[Ilsa]

24. The never-ending tune. It keeps looping. No tonal resolution.

Is Celebrex really better than ibuprofen for those that can take ibuprofen?

[JerseygirlCT]

27. Completely agreed. nt

[Bluestar]

3. Oh, how I HATE that commercial

It epitomizes everything that is wrong with our health care system and Big Pharma. It goes on and on trying to get the stupid sheeple to "ask their doctor" about Celebrex, even though it causes heart attacks it "hasn't been taken off the market". This is an endorsement? It is marketing gone mad and the most reprehensible display of arrogance I have seen yet from a pharma company.

[Atman]

5. My guess is that it is a court-mandated thing.

They must have been busted for lying or something, and the "punishment" was to run a bunch of PSAs. I can't think of any other logical reason why any company would put such an ad on the air. It doesn't get much worse than this.

.

[tech3149]

6. They don't cost me one damned cent

I don't take any pharmaceuticals and will continue to do so as long as I can. I can't say the same for my family. I can't see any good reason to spend million's of dollars to tell the public about drugs they can't get unless prescribed by a doctor. What greater waste of resources could you envision?

[Atman]

7. Oh, but you're so wrong...

My wife tells me those ads work. Patients come in all the time demanding the cool new drug they've seen on tv. They just know they have that illness and want the drug. Especially if it's something for which they've already been diagnosed, they just insist that she prescribe it and she has to waste time with them explaining why it's NOT right for them, or whatever.

It's a very effective form of advertising because the doctor/patient relationship is often very close. The doctor wants his patient happy (provided, of course, the drug is indicated -- I'm not suggesting they just prescribe stuff anyway just to make the patient happy, I'm just just saying that if a drug is indicated it may win out over a better competitor's drug simply because of the commercials).



.

[tech3149]

17. The ads may work and sell product ,but they don't address the issue

Health care and pharmaceuticals should be doing the job intended, improving the health and quality of life for the community they serve.
Advertising drugs to the public might boost the companies sales, but it does squat to improve the health of the public. Most of the drugs being marketed don't treat the illness, they just mitigate the symptoms. They don't want you to get well, hell, then you won't need their drugs anymore.

[Tommy_Carcetti]

8. Watching the news....

I was watching ABC World News Tonight a few days ago, and I was simply astonished. Two out of every three commericals during the news had to be for some sort of pharmaceutical drug or medical product. This is not an exaggeration.

You wonder why drug and health insurance prices are so high, and how much of your premium is going towards peddling products on TV. And then you wonder why there are some folks, ordinary blue collar folks, who pay these crazy prices for health care and excuse it "because at least it's not 'socialism.'" The poison that guys like Limbaugh and Hannity throw into people's minds, not to mention candidates like Rudy Guliani, who perpetuate the myth that this corporatocracy of health care is "the greatest health care system in the world."

Unbelievable.

[Atman]

10. All those ads are TAX DEDUCTIBLE

The advertising is coming directly out of taxpayers' pockets. We're actually PAYING the big pharmas to run this offensive bullshit.

.

[Freddie Stubbs]

12. So are the ads for ketchup

We're actually PAYING the katchup companies to run their ads.

[Atman]

14. Yes we are. ALL advertising is tax deductible

But then, I don't have to PAY $1000 a month for the privilege of a little ketchup on my fries.

.

[KAZ]

18. I wish we had a Duzy award for the most idiotic post.

Atman handled it well, and with heroic restraint.

[Big Pappa]

19. How much will cost you

if we go to single payer? A lot more than some damn Celebrex ads.

[KAZ]

21. Wanna bet?

You pay regardless, via cost shifting. And you pay more than you should, since the un/under insured won't seek out preventive care. You're in way over your head.

[Atman]

22. Most practioners would be THRILLED to take your CASH

and skip the insurance companies.

They'll likely even give you a huge discount.

My wife's practice employs THREE PEOPLE just to handle the referrals and the insurance codes. What do you think that costs you?

.

[Guaranteed]

16. Consumerism and Pharmaceuticals = bad mix. nt

[PA Democrat]

9. US and New Zealand are the only two countries who allow direct consumer marketing of prescription

drugs. It is banned in every other developed country. The MSM never talks about this because they are too busy raking in the ad revenues.

[Lone_Star_Dem]

11. What exactly is Celebrex anyway?

I know I've heard the jingle, "celebrate the (every?) moment of your life" that they use, but what is it? I don't recall ever hearing that part.

[Atman]

13. It's an NSAID, similar to ibuprofin but in a prescription strength

It's a "Non-Steroidal Anti Inflammatory Drug." Used for arthritis and stuff like that.

.

[Lone_Star_Dem]

15. Thanks

If I would have had to guess before I would have said allergies, I don't know where I got that from.

[DeposeTheBoyKing]

20. Those drive me mad - they're INTERMINABLE!

[orleans]

23. don't know--but there's one on msnbc right now. n/t

[Tierra_y_Libertad]

25. The person who invented recordable DVD's/Tapes and FF on remotes should be sainted.

And given an extra halo for the "mute" button.

But, having said that, we haven't bothered with the American media's version of "news" in years. All those dazzling teeth attached to the overinflated egos are just too, too, awesome.

[JerseygirlCT]

26. Ugh. And that same music, looped over and over and over again

Makes you wish for the HEAD ON! commercials.

[porphyrian]

28. Corporate profits always come first. You know that. - n/t

[Blue_In_AK]

29. I hate those ads SO MUCH...

That little guitar riff in the background that goes on and on and on with no change just drives me crazy. Plus it sounds like they're just reading straight off the insert that comes with the medicine. "Let's dive deeper"? Uh, I think I'll pass.