What about this Super Bowl commercial?

[El Supremo]

Sure has been a lot of discussion here about the political correctness of the Snickers kiss ad. But what about this Coke commercial? Is this man suffering from Alzheimer's? That is what I think. And I am concerned about making light of this disease.


http://www.youtube.com/watch?v=nkn8xWFxo8A

[Poiuyt]

1. I had assumed he had just lived a sheltered life

[HeeBGBz]

8. Me too. Alzheimer's never crossed my mind.

He just struck me as a non-risk taker.

[LibertyLover]

2. I didn't take it that way at all

Perhaps I misunderstood, but I thought that the ad just meant that Mr. Hadley, tried a Coke, liked it and realized there was a lot he had been missing and that retirement in a senior living center was not the way he wanted to live. I honestly didn't get that Mr. Hadley had Alzheimer's or any other type of senile dementia.

[El Supremo]

3. But who has "never had a Coke before"?

People with Alzheimer's say such things.

[zbdent]

7. Boy, has (Burger King's) Herb fallen ...

[nonconformist]

10. It's a *commercial*

The premise is that he's never tried a Coke before, and now that he has, he wants to try out everything else he missed out on in life because the Coke was so wonderful.

Is it "realistic" that an American has never had a Coke before? I dunno. But it's a commercial. It's also not "realistic" for the elderly to run with the bulls...

[SheilaT]

4. That is a truly weird ad.

n/t

[Goat or Panic]

5. Clumsy premise

But I don't think it was meant to be offensive. I thought the Coke commercials were cool and kinda uplifting. Especially the "Grand Theft Auto" one.

[Neshanic]

6. Offensive.

[Frank Cannon]

9. I didn't find it offensive. I thought it was kind of sweet and positive.

The old guy was obviously prepared to spend the rest of his days dying in a rest home-- until he tasted a Coke, something he'd never had before. Then he decided to take all the other chances he'd missed out on in life.

I didn't read Alzheimer's into any of that.

Coke was actually among the least offensive advertisers in this year's Super Bowl. At least they seemed to make an effort at being creative and uplifting. Most of the other ads were cruel, violent, and/or depressing.