Chrysler Eminem Super Bowl Commercial - Imported From Detroit

[LuckyTheDog]

Run time: 02:03 https://www.youtube.com/watch?v=SKL254Y_jtc   Posted on YouTube: February 05, 2011 By YouTube Member: chrysler Views on YouTube: 332   Posted on DU: February 07, 2011 By DU Member: LuckyTheDog Views on DU: 8317

 
I know, I know ... it's a commercial. But the endorsement of Detroit -- and of American workers in general -- is striking.

[Esse Quam Videri]

1. The BEST commercial of the night!

NO QUESTION

[Action]

34. Love it!

Beyond the Joe Louis Fist is the building I work in! If folks only knew how cool Michigan really is.

[SpartanDem]

2. LOVED IT

Detroit Pride K&R

[seabeyond]

3. that was a good commercial. i liked a lot of the commercials this year. nt

[idrahaje]

18. commercials were rather disappointing this year.

What a waste of money. The Bud light/dog one was the best. This one.... not good with the rap edge. Another reason not to by that brand.

[Name removed]

43. Deleted message

Message removed by moderator. Click here to review the message board rules.

[Eric Condon]

79. "Rap edge?"

What exactly are you getting at?

[angstlessk]

4. I moved here from VA, but there is something about Detroit that makes

one feel like a 'Detroit-er' from their first days of citizenship....ask anyone who has migrated here!

[notadmblnd]

71. Back when I was working in Detroit-

I was driving home one day and came upon the usual traffic backup- car stalled in the left lane. Something told me they weren't from the area and I stopped to help. they were either going to get robbed or run over. They ended up being 3 engineers from Spain on their way to Chrysler headquarters in Auburn Hills for a meeting. I happened to live in Auburn Hills at the time and gave them a ride to the front doors. We had a nice talk about Chrysler cars while driving the 30 miles north in my Olds.

But yeah, people from Michigan are very friendly, trustful and helpful. We like meeting new people and experiencing different cultures.

[Brickbat]

5. This ad was FUCKING HOT. Loved it.

[tandot]

6. Powerful...beautiful. n/t

[Esse Quam Videri]

7. Actually pulled up the Chrysler web site and started looking

at vehicles. I definitely will give them a shot when I look to replace my vehicle later this year.

[Action]

37. We here in Michigan

Thank you very much! Buy American! Foreign car companies who make cars here, still send their profits back to the foreign countries. Think about it!

[silverweb]

8. Well done!

:applause:

[Lifelong Protester]

9. Best one of the night.

Gritty, soulful, worth a repeat watch.

[DonCoquixote]

10. this ad

could teach us lefties about how to campaign for our ideas, be tough, be honest.

[Bozita]

11. WOW! ... simply WOW!

[bertman]

12. That one was my favorite, too. Although, Darth was runner up. REC. nt

[mikamandi]

13. AWESOME! . . . if only . . .

AWESOME! LOVED IT! GREAT BOOST FOR MY HOME TOWN!
It's really cool that an Italian-owned company would support ads that cheer for hometown America and the Detroit legacy. If only the Americans - especially those who wrap themselves in the flag and keep talking about the constitution - claiming to be so damned patriotic - would get behind and support American automakers and Detroit by actually buying the product, instead of bashing them all the time.

[Action]

44. So right

The bashers totally lack critical thinking skills. They do not have a future oriented vision for our country.

[NBachers]

14. I was disdainful of people who watched the Superbowl for the ads; then this one gave me goosebumps

I gotta say, it made this ex-Michigander's hair stand up.

[Action]

45. Hey

Come back. We need you to help re-buid the state.

[LisaM]

56. No such thing as an EX Michigander

Even if you are away, once a Michigander, always a Michigander.

[Bozita]

15. LA Times: "Super Bowl Ad Tracker: Chrysler, Eminem proclaim Detroit is still alive"

http://latimesblogs.latimes.com/showtracker/2011/02/super-bowl-ad-tracker-chrysler-eminem-proclaim-detroit-is-still-alive.html

Super Bowl Ad Tracker: Chrysler, Eminem proclaim Detroit is still alive
Comments (0) (235) (25)
February 6, 2011 | 7:11 pm


This 2-minute long Chrysler ad during the Super Bowl wasn't so much a promotion for a new model; it was an editorial in defense of a beleaguered Detroit and, perhaps, a withering philosophy of what America is about.

Eminem, a Detroit native, returns for his second spot of the night in what is a magnificent tribute to the city that has been plagued by all the ills that an urban area could possibly face. And it's a message to stay strong.

In a way, it's also more than a message about Detroit. As BMW also showed in an ad featuring the plant making its X3 model, it's honoring a time when America was about making things -- real, hulking tangible pieces of machinery. It stood in contrast to the rest of the ads for things we click on, things made far, far away, things created by people sitting behind a desk (not that there's anything wrong with that).

Chrysler seems to say that Detroit isn't dead, and maybe the spirit of Americans making things isn't dead either.

-- Rick Rojas

[Cali_Democrat]

16. Fantastic. n/t

[NuclearDem]

17. "This is the Motor City. This is what we do."

Absolutely the best ad of the night.

[pam4water]

19. I think it's all just a dance to hide that they are moving more plants to Mexico.

[votesparks]

31. what you said

I didn't hear anyone decrying NAFTA.

[Action]

46. I think

You have no soul.

[sandyj999]

20. This is what it's all about. We are on the way back you will see! n/t

[dotymed]

21. It is great but too bad

that the CEO's were allowed to fire the people who earned a living wage. Then replace them with workers at about 1/3 of the money, while the CEO's were "earning" record bonuses to do it.....I hope the "hottest fires make the hardest steel."
Peaceful Revolution will stand our ship of state back upright.

[zonkers]

22. I ain't feelin it lke you guys are.

[butterfly77]

23. Maybe because u ..

aren't a Detroiter...K&R!!!! for my hometown:kick: :kick: :kick:

[zonkers]

25. I am from Long Island, NY -- very Jersey shore-ish. I feel squat for my hometown. Thank god

I have a sense of humor.

on edit.

I do love going to the beach in the winter with snow on the ground.

[Action]

47. Well

What actually are you saying here? You hate your state of New Jersey?

I love Michigan and with all our fresh water, there will be many wanting to come here. One can't live in a stinking desert and not realize how water is needed.

[AngryOldDem]

24. That is, by far, the BEST Super Bowl commercial.

Just breathtaking. It made us stop whatever we were doing to watch.

[Robb]

26. Hell. Yes.

K&R.

[MrScorpio]

27. Truly the best of all the night's commercials

The most evocative and the most real.

[groovedaddy]

28. Yes, it was a good ad BUT will Detroit come back? It's not exactly utopia now, and far too many of

the jobs necessary to sustain the city have been shipped to other countries. If the ad helps to make Detroit a better city, then more power to it.

[Action]

40. If

You want the Detroit of the 1940s and 1950s, no it won't come back in that image. When a city loses a half a million citizens to the suburbs, it will be greatly changed. But many of the kids/grandkids of those who fled the city, are starting to come back. They are tired of living far out with nothing around them. They see Detroit as chance to make a real difference. It is wide open to those who want to come here and affect the change.

[OhioChick]

29. Best Commercial of the night

:thumbsup:

[starroute]

30. I liked the use of what seems to be a WPA mural in the background

And the Art Deco vibe in general. It's a dog-whistle, if you will, to anyone who still values FDR and the New Deal.

And on some level, it doesn't matter whether Chrysler-the-corporation actually lives up to what's projected in the ad. These things take on a life of their own -- like the 1984 Apple ad -- and the message of this one is a killer.

[Action]

36. What you like

The mural is at the Detroit Institute of Arts by a very famous painter (Diego Rivera). We love it!

[UpScope]

42. Rivera murals

The murals at the DIA are called "Detroit Industry" and were completed in 1933 by Rivera with heavy imput from his wife, Frida Kahlo. They were paid for by Edsel Ford. The right hated them - some wanted them destroyed. They are of huge scale and are on all four walls of a very large gallery. Rivera considered them his finest work.

[shoethrower]

59. Rivera murals

With today’s paranoid reactionary right; it was a little risky for a big company like Chrysler to use the Rivera murals images, but I am VERY glad they did. RESPECT!!

[wordpix]

76. RW: "a waste of government money to employ artists." Should see the WPA exhibit at American Art

Museum in DC. Fantastic exhibit, unbelievable.

[starroute]

51. Oh, cool -- I googled a little but couldn't find what it was

I've only known of the Rockefeller Center mural by Rivera that was destroyed after Nelson Rockefeller objected because it included an image of Lenin. (http://www.diego-rivera.org/rockefellercontroversy.html)

I didn't know he'd done more work in the US. That makes it even more of a subversive subtext in the ad.

[sufrommich]

72. Here's some good shots of the Rivera Court at The Detroit

Institute Of Arts:

http://www.dia.org/object-info/c5404b86-5119-436d-a882-e76b67e4dc1b.aspx

[stockholmer]

32. powerful commercial, hopefully it's meta-narrative can lead to a reversal of fortune from this....

Detroit in ruins
Yves Marchand and Romain Meffre's extraordinary photographs documenting the dramatic decline of a major American city. For an interactive tour of January's best photo exhibitions and books, see The New Review's month in photography


http://www.guardian.co.uk/artanddesign/gallery/2011/jan/02/photography-detroit

[Action]

38. Okay

What is your point? We here know what is and was. What is your message?

[stockholmer]

48. my hope is that the USA launches a massive infrastructure rebuilding plan

combined with a labour/trade policy that delinks from the suicidal 'absolute advantage' model of free trade instead of the 'comparative advantage' model that is practiced here in Northern Europe. A large part of this is a complete overhaul of the secondary eduction system, with a lot more emphasis placed on high-tech manufacturing trade schools (a government/privet enterprise partnership).

70 to 80% of all innovations in manufacturing occur during the scaling-up process, and this is whet is lost when you ship the factories overseas.
It is huge reason why China will sign contracts with multi-national firms to buy their products, but which require a factory to be built in China as a conditionality. In this way they create culture of innovation, which is what America has lost lost at a now multi-generational level.

Instead of spending over $1 trillion + a year on empiric war spending, the USA needs to build up a nation-wide high-speed mag lev rail system, dismantle the suburban-sprawl city-planning model that is so dependent on petrol-fuels, fix the decaying support structures, and look for huge innovations in long suppressed/ignored alternative energy sources such s hydrogen cells, fusion, and next generation battery technology.

Finally, end all bailouts of banks and financial institutions. Abolish the notion of too big to fail; JP Morgan, Goldman Sachs, Citibank, Wells Fargo and other Wall Street zombie banks are insolvent and must be seized by the FDIC for chapter 7 liquidation, with derivatives eliminated by triage. Re-institute the Glass-Steagall firewall to separate banks, brokerages, and insurance. Ban credit default swaps and adjustable rate mortgages. To generate revenue and discourage speculation, levy a 1% Tobin tax (securities transfer tax or trading tax) on all financial transactions including derivatives, stocks, bonds, foreign exchange, and commodities, especially program trading, high-frequency trading, and flash trading.

[drmeow]

55. I agree

Here's what I heard in that ad:

"We f**ked over this proud city to make ourselves rich. Now that we've broken them, we'll throw them a bone or two and exploit those bones to sell cars to the American people ... but that won't change our basic 'screw the working man to maximize our riches' policy."

I'd be very interested in Michael Moore's reaction to that ad.

[Posteritatis]

67. I got the impression that the ad was a reaction to stuff like what you just linked

That yes, it is a city in decline, but that it isn't exactly the Pripyat that it's occasionally being described as.

Even if the place has its share of problems (and then some), I can respect people from there pushing back against the idea that it's already dead.

[NWHarkness]

78. Ruin porn is offensive n/t

[nyc 4 Biden]

33. Good commercial despite featuring Eminem.

Is he the best spokeman Detroit has? A random citizen would have been better. Eminem is a clown.

Good luck to Chrysler and the other US brands. I'm all about buying US brands.

[Action]

35. Sorry you feel that way

We here are very proud of Eminem. His appeal is for the next generation of Chrysler buyers. How'd you miss it?

[nolabear]

39. Beg to differ. Eminem is emblematic of Detroit, its grit and its busted grandeur.

The man has had troubles, but though he might not be to your taste he's at the top of an art form that is powerful and thriving. I've always liked him and I'm really happy he, and Detroit, got that chance to honor a place that's been the working heart of America for a long, long time.

[Action]

41. Agreed

Too many folks just don't get it. Just because someone had problems, doesn't mean you write them off forever.

[AngryOldDem]

50. +1.

There is no better spokesman. The man is gritty, but he is an artist. He personifies Detroit.

[vaberella]

54. Yup yup. n/t

[LisaM]

58. Eminem is very, very talented

Better than the Black-Eyed Peas, that's for damned sure.

[egressingsparrowdrop]

49. BARF!

Whoring for a car company. Ugh.

Not to mention the exploitation of "American" emotions to sell cars. DOUBLE BARF

[Mopar151]

62. What are you trying to say?

You hate cars? Too bad, you're a little late.....

[egressingsparrowdrop]

64. No, not exactly

I dislike manipulative advertising...playing upon national pride to sell your wares.

Chrysler doesn't give one steaming pile of shit about America, or its workers.

I guess what I'm trying to say is I hate being lied to. And I really dislike seeing a musician doing it.

You hate cars?

[Mopar151]

69. All adverttising is manipulative

That's the whole point!

[egressingsparrowdrop]

84. It all seeks to influence

but "maniulative" has negative connotations, and some of it seeks to influence in an honest fashion.

Like, here's the product....here's us being funny...obviously we hope you buy the product because you associate it with funny.

Or, here's the product, please buy it.

This was here's the product, if you're a good American you will want to buy this product. Or if you don't love Detroit, don't buy this product.

Companies exploiting national pride makes me a bit sick, sorry.

[PopSixSquish]

52. I Think Detroit Occupies a Special Place in America's History

Manufacturing, music, sports, architecture.

And I think anything, even a commercial, which celebrates the city is good.

[vaberella]

53. Wicked commercial. I actually found Eminem attractive. n/t

[gauguin57]

57. It had me at hello.

Why doesn't the Obama Administration talk more about how loans to huge, troubled businesses like the auto industry (which everyone criticized at the time) are bearing such great fruit?

[jaysunb]

60. Now, if we could get the folks in the UP to cooperate

Michigan would make a comeback. :shrug:

[108]

61. Goosebumps

that was powerful!

[egressingsparrowdrop]

65. yeah, powerful stink! n/t

[Enthusiast]

63. K&R.

I liked the commercial.

[Faygo Kid]

66. This Detroiter likes it.

East sider. Moved away now, but Detroit is Home.

[florida08]

68. Big K & R

I love my 300C that we got in '05. It has had one new set of tires and one battery. That's it. It was built in Canada which is union.
We support unions. I do miss Eminem's white hair though.

[road2000]

70. It did what an ad is supposed to do.

It created buzz. It pulled at the emotions. It succeeded in impressing the Chrysler brand on the viewer's consciousness.

I have never been to Detroit, but my hat is off to the city and its residents for their loyalty and determination.

It made me glad I drive a Chrysler.

[BrightKnight]

74. It will sell cars and help Detroit's image but it did not help the American auto industry.

If I were Ford I would not be happy about having my products associated with Detroit. Detroit has too many negative association to fix with a two minute commercial. Imported from California would be a much easier sell. I would move my designers and engineers to the west coast.

[road2000]

85. Well, that's crappy thing to say,

BTW, my second car is a Ford Escort! And my third car, driven by my son but in my name for insurance purposes, is a Hyundai..... made in Alabama.

[lib2DaBone]

73. Imported from Detroit.. YES!

Screw the lying, thieving politicians who sold our soul to China...

I don't want ANYTHING made in China. NO shoes.. No shirts.. no tools..no bicycles.. no appliances... and above all.. no cars.

[Politicub]

75. Loved it. Best of the night. And it made me want to visit Detroit!

Something I've never really considered.

[wordpix]

77. was the "Fox" sign at the theater a symbol? If so, it wasn't made clear

but it was somewhat clever. Or am I reading in too much?

[GreenEyedLefty]

80. It's the Fox Theater, a magnificent Detroit landmark.

[Denninmi]

81. It has no political or business connection to THAT Fox (Newscorp).

Not anymore. It has a historic connection -- it was one of five Fox Theaters built in the 1920's by William Fox, who started the Fox movie studio in 1915. Which grew into the Fox we all know and love (puke and gag) today once good old Ruppert bought it.

It has been owned by Detroit's Illitch family (Little Caeser's Pizza, Detroit Tigers, Detroit Red Wings) since the 1980's.

[DAMANgoldberg]

82. Best of the night...

And its not even close!

[abqmufc]

83. The one only New Mexican's saw (pre game)

Local air time was bought during the pre game by Sacred Power, a Native American owned alternative energy company.

http://www.youtube.com/watch?v=L5FEMJP_1Jg