http://observer.guardian.co.uk/uk_news/story/0,,1973979,00.html?gusrc=rss&feed=11 Why £3m in liquid assets doesn't count as serious money any more
Super-rich indulge in increasingly esoteric spending to prove they're worth it
Amelia Hill, culture and society correspondent
Sunday December 17, 2006
The Observer
No whim is too ridiculous. No extravagance out of reach. Stratospheric City bonuses announced last week and an influx of international financiers have created a fresh echelon of British super-rich living lives of unheard of affluence.
In what has been termed the 'Marie Antoinette' syndrome, this breed of the mega-wealthy inhabit a world of riches reminiscent of the French royal court just before the revolution. Personal worth of £500m and above is common.
'The gap between the rich and the super-rich is getting ever larger,' said William Cash, editor of the new quarterly journal Spear's Wealth Management, itself so exclusive that one has to be invited to subscribe - and only those with liquid assets exceeding £5m need bother inquiring. 'The super-rich inhabit a world the rest of society can hardly dream of. It's a parallel universe.'
Since 2000, the wealth of Britain's richest 1,000 individuals is estimated to have doubled to more than £250bn between them, thanks to rising property prices, buoyant financial markets and an influx of super-rich from Russia. Last week the investment bankers Goldman Sachs - known as 'golden sacks' -announced record profits, with large bonuses for senior staff. One was said to have got £50m. Hundreds of other staff have collected £1m payments while senior traders are believed to have earned up to £10m each. Last week another bank, Morgan Stanley, set a new benchmark for anyone aspiring to be considered rich, indicating that it was no longer interested in taking on UK private clients with less than £3m in liquid assets.
'Because it is no longer anything special to have a liquid wealth of up to £5m, those in that wafer-thin upper echelon of wealth are having to emphasise their status by spending their money in increasingly imaginative and extraordinary ways,' said Frank Rejwan, UK managing director of Quintessentially, the global concierge service whose 'elite' membership is by invitation only and costs a basic £24,000 a year.