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Right after, yet another Wal-Mart opened in our town (thats 2 in a 60K population city), my lover called them out on this shit. We were strolling the isles of the new Wal-Mart and we came to the cereal section where there are some "cereal bar" or "power bars" of some sort. I can remeber the name, sorry. But Wal-Mart tagged those items as ORGANIC, when we examined the items more closely, its was obvious that the item was not and made no mention of being organic on the box. Not that labeling the box makes much difference, but Wal-Mart tagged them "Organic" anyway.
So, it was not the company that falsely called their item Organic, it was Wal-Mart useing false advertiseing.
We though of Organic items as a goodthing, but as it became more popular, it was clear that MegaGrocers were absusing it and tagging EVERYTHING as Organic. 1 ingredient that "might" be organic does not mean that the manufactorer has the right to label their items as being Organic. Its false advertising and flat out lying.
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