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Back when Malloy was unceremoniously fired from Air America, I issued a call to action for Malloy fans to make it attractive for someone else to pick him up. I wanted to see if there was enough interest from we Truthseekers to agree to help financially, to show our support for Mike and Kathy, and to ensure that there is at least one regular sponsor.
Now that Malloy's back, it's time for us to put our heads together, and for those of us who can, carry through with our promise of support.
I've spoken with one of the advertising honchos at AAPHX. Network-wide rate cards aren't available yet, but she will send them to me as soon as they are. (Remember that right now, the Malloy part of the network is only two stations, with more coming down the road). I do, however, have ad rates for the flagship station, KPHX.
A :60 ad during Malloy's show (actually during the 7 PM-Midnight slot, but we can specify that it air during Malloy's time) runs $40.00 each. If we run one spot a week, that's eminently affordable. If we run one spot each night of a week, it would come to $200.00 a week before any discounts kick in. Or we could run MWF for $120.00 a week before discounts.
Some of the options we discussed included a running ad for Democratic Underground if Skinner signed on, just a generic "Friends of Mike Malloy" ad showing our support, or a "Truthseeker Minute" (like the old "Nation Minute" spots on AAR) commentary. If we went the third route, I'd be willing to lend my production and (if need be) voiceover skills for free to make this happen.
So, is anyone still willing to kick in something? Let's see what we think we can afford, what we want to do, and I'll investigate where we go from here.
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