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Think about the long term prospects of society. True scholars will research, fact-check and write about their findings. OK, so most people are not prof. scholars. But, let's move down a level. Amateur scholars rely on the first source they find, and they also happen to be the loudest proponents of their findings. Less scholarly, true, but as many bloggers have proven, much more powerful. And as time goes on, reality is not so much a memory as a present "reality" based on faulty memories.
If you control the past, in terms of what data pops up in internet searches, you start to control the present - even the future.
The technology to mine data is extremely powerful and effective, too much so. They have to rely on artificial programs to analyze and weigh words, inflections, concepts and compare them across too many measurements to be fully effective. But, If they start rewriting the past, in subtle, smokey and deliberate ways, they will have succeeded in controling their "present" and support it with their version of the past.
The problem lies not with the most educated thinkers or scholars, but with those who would be most easily swayed by the "results". You know. They watch Faux Gnus every night. They still snort the koolaid particles as they praise GWB and fiends. They are also the ones sowing new data. Because, they are not dumb, just greedy.
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